Field Marketing Manager, Northern EMEA

Confluent, Inc.; Camden Town; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading data technology firm is looking for a Lead Marketing Manager for the Northern EMEA region. This role involves developing efficient marketing strategies, collaborating closely with sales leadership, and executing field marketing plans to achieve business growth. The ideal candidate should have significant field marketing experience in the enterprise software/SaaS industry, be data-driven, and possess strong cross-functional collaboration skills. Competitive compensation and benefits offered.

Qualifications

• Proven field marketing experience within enterprise software/SaaS.
• Experience working closely with sales for regional marketing strategy.
• Proven track record of generating pipeline in new logos.
• Data-driven mindset with understanding of pipeline management.
• Proven ability to work cross-functionally across multiple teams.
• Proactive self-starter with critical thinking skills.
• Positive attitude with ability to achieve results cross-functionally.
• Self-motivated and innovative in a remote work environment.
• Highly organized with strong communication skills.
• Team player adaptable to dynamic high-growth settings.
• Hands-on with CRM/marketing automation tools like Salesforce.
• Experience with tools like Splash, Jira, Tableau, Allocadia, Asana.

Responsibilities

• Lead plan for Northern EMEA supporting sales segments.
• Support cross-functional teams of sales leaders and partners.
• Act as strategic partner to sales leadership.
• Build and execute regional marketing strategy aligned to sales.
• Ensure flawless execution of field marketing plans.
• Analyze and communicate regional performance using data.
• Manage regional budgets, pipeline targets, and reporting.
• Travel up to 20% within Northern EMEA based on need.

Job description

Overview

The Lead Marketing Manager, Regional Field Marketing, Northern EMEA will report to the Senior Director, EMEA Field Marketing. This role is responsible for developing and scaling efficient go-to-market plans that align with business growth objectives specifically in the UK and Northern EMEA. A strong partnership with sales leadership is essential. This role requires extensive collaboration beyond Sales, including partnerships with the partner organization, SDR, CSM, and Demand Generation Centre of Excellence teams, as well as other key stakeholders within the Marketing organization.

Responsibilities

• Take a lead role in owning the plan for the Northern EMEA region which supports National Accounts and Digital Native & Emerging markets sales segments.
• Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers.
• Act as a trusted, strategic partner to sales leadership, understanding NEMEA region goals and needs.
• Build and execute the regional marketing strategy and plan aligned to sales priorities, pipeline and revenue goals.
• Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience.
• Be financially literate and able to drive actionable insights from data to optimize return on investment of marketing spend.
• Step in as needed to take a player role to help support facets of the wider teams' marketing plan including strategy, targeting, program execution, metrics and budget.
• Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan.
• Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the EMEA regions.
• Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs.
• Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.
• Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement.
• Review, analyse, and communicate regional performance using a data-driven approach.
• Manage regional budgets, pipeline targets and reporting.
• Ability to travel up to 20% within northern EMEA (based on need).

Qualifications

• Proven field marketing experience within enterprise software/SaaS, including experience managing a small team.
• Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments.
• Proven track record of generating pipeline in net new logos and expanding customer accounts.
• Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs.
• Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations.
• Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution.
• Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams.
• Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously.
• Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills.
• Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders.
• Team player with the flexibility to adjust to the dynamic nature of a high-growth organization.
• Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo.
• Experience with tools including Splash, Jira, Tableau, Allocadia and Asana a plus.

About the Company

We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform.