Field Marketing Manager, EMEA

Luminik; Greater London; On-site; GBP 85,000 - 110,000; Full time

Job summary

Fireworks AI is expanding its Marketing team in the EMEA region, seeking a seasoned Field Marketing Manager to shape and run our field and experiential activities. You will own strategy, events, and measurement to accelerate deals and strengthen customer relationships across the region.

You will collaborate with Sales, Leadership, and cross-functional partners to design experiences and scalable playbooks, delivering tangible pipeline impact and repeatable growth.

Qualifications

• 7+ years of field or event marketing in B2B SaaS or tech.
• Experience designing and executing end-to-end field programs and events.
• Strong collaboration with Sales, Partnerships and leadership.
• Excellent communication and ROI reporting.

Responsibilities

• Develop Fireworks AI's EMEA field marketing strategy aligned to sales priorities and pipeline goals.
• Plan and execute hosted events, executive experiences, trade shows, activations, and user conferences.
• Create pre-event, day-of, and post-event engagement to maximize registrations and follow-ups.
• Partner with sales on territory and account-based marketing motions.
• Track ROI and provide data-driven recommendations for field investments.
• Mentor junior field marketing team members as the function grows.

Skills

Field marketing

Event marketing

Strategic planning

Cross-functional collaboration

Data-driven marketing

Salesforce

ABM

Tools

Salesforce

Marketo

Job description

About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

About The Role:

This is a high-impact role on Fireworks AI's Marketing team, central to our pipeline strategy and go-to-market motion. As a Field Marketing Manager, EMEA you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.

If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Fireworks AI's brand experience in EMEA. You're not just running events — you're building a repeatable engine for pipeline and brand.

You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.

Key Responsibilities:

• Develop Fireworks AI's EMEA field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
• Conceptualize and produce end to end planning, execution, of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
• Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
• Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how we invest in field events to drive incremental business impact.
• Mentor and provide guidance to junior field marketing team members as the function grows.

Skills You’ll Need to Bring:

• 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
• A passion for all things field and experiential marketing. You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to great one.
• A strong strategic instinct paired with operational excellence: you can zoom out to define a program roadmap and zoom in to manage the logistics that make the difference.
• Experience partnering with sales leadership and AE's to develop territory-level event strategies and account-based marketing motions.
• Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types
• Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
• Strong written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership.
• Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI.
• Proficiency in CRM and marketing automation software; Salesforce is required.

Nice to Haves:

• Experience at a startup or hyper-growth company is preferred; especially within the EMEA region
• Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
• Marketo experience.

Why Fireworks?

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.