Field Marketing Manager

OutSystems; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

OutSystems is seeking a Field Marketing Manager for the UK to lead the design and execution of in-person and virtual events that drive pipeline. You will partner with UK Sales, SDRs and the EMEA Demand Generation Director, delivering growth through targeted dinners, webinars and co-marketing activities with partners.

You will manage budgets, measure ROI and leverage ABM, email and social programs as part of a fast-moving EMEA team, while embracing AI-enabled planning and content creation to

Qualifications

• 8+ years' B2B marketing experience with ownership of events or field marketing.
• Experience marketing to UK/EMEA audiences.
• Familiarity with webinar/virtual event platforms and marketing automation/CRM (e.g. Salesforce).
• Experience with ABM tools such as 6sense is preferred.

Responsibilities

• Own and execute the UK field events strategy and calendar, including regional events, roadshows, dinners, roundtables and conferences.
• Own and scale the virtual events and webinar programme as a core acquisition and nurture channel.
• Collaborate with UK Sales and SDRs to align events and campaigns with pipeline priorities and follow-up on leads.
• Support wider integrated campaigns across ABM, email, paid and organic social, and content syndication.
• Partner with the regional Partner Manager to build co-marketing events and programmes with key partners.
• Track and report on pipeline and revenue contribution from field and virtual events, using insight to improve.
• Manage event and webinar budgets, ensuring spend is ROI-driven and tied to outcomes.
• Use Salesforce, 6sense and Outreach for segmentation, targeting and performance tracking.
• Use AI tools to scale planning, content creation and campaign execution.

Skills

Events planning

Field marketing

Webinars

ABM campaigns

Campaign management

Budget management

Sales collaboration

GenAI tools

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce

6sense

Outreach

Job description

Field Marketing Manager, UK – OutSystems

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems! As Field Marketing Manager, UK, you'll own field and virtual events execution for our Tier 1 market in EMEA. This is a hands‑on role: you'll bring the energy, ideas and delivery to make UK events and webinars a genuine growth engine, working closely with Sales and the EMEA Demand Generation Director. You'll also flex across wider demand gen campaigns as the team's priorities evolve, so this suits someone who wants breadth as well as a clear events specialism.

About This Role

This role is about bringing UK field and virtual events to life in service of pipeline, not vanity metrics. You'll design and run events, webinars and related programmes that create demand, accelerate deals and convert interest into qualified pipeline. You'll work closely with UK Marketing, Sales, SDRs and the EMEA Demand Generation Director, and you'll also support wider integrated campaigns, including ABM, email, paid and organic social, and content syndication, as part of a small, fast‑moving EMEA team. The role requires someone who can execute brilliantly, bring fresh thinking to events and webinars, and enjoy being close to Sales day to day. This role is deliberately weighted toward mid‑funnel and bottom‑of‑funnel activity, where deals actually get won or lost, and events are one of your sharpest tools for doing that. You'll think with a growth mindset about which in‑person and virtual touchpoints move a specific opportunity forward: a targeted dinner or roundtable to multi‑thread into a buying group, a webinar timed to re‑engage a stalling deal, or a field event that gives Sales a reason to get the right people in a room together. This isn't about driving attendance numbers; it's about using events and webinars deliberately to create urgency and get deals across the line.

What You'll Do

• Own and execute the UK field events strategy and calendar, including regional events, roadshows, dinners, roundtables and conferences.
• Own and scale the virtual events and webinar programme as a core acquisition and nurture channel, including format, tooling and production quality.
• Work closely with UK Sales and SDRs to align events and campaigns with pipeline priorities, and support effective follow‑up on leads generated.
• Support wider integrated campaigns across ABM, email, paid and organic social, and content syndication as team priorities evolve.
• Work with the regional Partner Manager to build co‑marketing events and programmes with key partners.
• Track and report on pipeline and revenue contribution from field and virtual events, using insight to continuously improve.
• Manage event and webinar budgets, ensuring spend is ROI‑driven and tied to clear outcomes.
• Use tools including Salesforce, 6sense and Outreach for segmentation, targeting and performance tracking.
• Use AI tools confidently to scale planning, content creation and campaign execution.
• Manage vendor relationships where needed to scale execution and fill capability gaps.

Required Skills

• A genuine events and webinar specialist who knows how to plan, run and measure both in‑person and virtual programmes.
• Strong understanding of B2B Sales processes and how events and webinars fit into the marketing‑to‑revenue lifecycle (MQL > Opp > SQO etc.).
• Confident working with Sales and SDRs day to day, and comfortable navigating a demanding stakeholder group.
• Comfortable operating as a generalist across integrated campaigns, segmentation and channel execution.
• High energy, proactive and hands‑on; you enjoy getting into the details as much as the strategy.
• Results‑driven, with experience reporting on pipeline, ROI and key marketing KPIs.
• Strong project and budget management skills.
• Excellent written and verbal communication and stakeholder management skills.
• Self‑starter with a growth mindset, able to prioritise, adapt and act with urgency.
• AI‑native: you already use GenAI tools in your day‑to‑day work and look for ways to use them better.

Education and Experience

Bachelor's degree in Business, Marketing, Communications or equivalent related education preferred. 8+ years' B2B marketing experience in tech/SaaS, with meaningful time spent owning events or field marketing. Experience marketing to UK/EMEA audiences required. Experience with webinar or virtual event platforms. Familiarity with marketing automation and CRM platforms (e.g. Salesforce preferred). Experience with ABM tools such as 6sense is preferred, but not essential. Experience working with in‑house or external SDR organisations preferred.

What Success Looks Like in the First 6 Months

UK field events calendar for the year is live, with the first events delivered to a high standard. A refreshed webinar programme is running, with clear formats, cadence and reporting in place. Strong, trusted working relationship established with UK Sales leadership. Visible use of AI tools to speed up planning and execution across the role.

More about OutSystems

OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission‑critical apps and agents, modernise legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform. As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise‑grade framework. We provide the tools for teams of any size to deliver high‑quality, reliable AI solutions that drive real business impact. We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human‑AI collaboration. OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and includes a thriving, worldwide community of remote employees. Our customers are some of the world's most recognizable brands across diverse industries— such as Toyota, Heineken, Bosch, KeyBank, and UCLA—who trust OutSystems to deliver ROI and transformational impact. Consistently recognised as a leader by top analyst firms Gartner, IDC and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era. We are proud to be named a leader in more than 100 categories on G2, including #1 in Customer Satisfaction in Enterprise Low Code Development, and most recently as a leader in AI Agent Building in the G2 Spring 2026 Reports.

Working at OutSystems

Our culture is built on our core values of Trust, Customer Success, Innovation, and Alignment. We operate as one global OutSystems team, taking ownership to pursue our vision of being the AI platform enterprise leaders trust to build, secure, and evolve their most critical applications and systems.

What do we have to offer you?

A company at the vanguard of the agentic revolution, where we don’t just react to AI innovation—we architect it. Joining OutSystems means stepping onto a high‑growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse. Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there. A global collective of world‑class talent, where you’ll collaborate with enterprise software legends and sought‑after thought leaders. At OutSystems, our industry experts aren't just visionaries—they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together.

Inclusive Culture

OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential.

Equal Opportunity

As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.