Field Marketing Manager

Wiley Global Technology; England; On-site; GBP 38,000 - 56,000; Full time

Job summary

A leading education and research organization is seeking a Field Marketing Manager in Bognor Regis, UK. The role focuses on driving demand generation and customer acquisition through strategic marketing initiatives. Candidates must have a Bachelor's degree in marketing or business, along with proven experience in field marketing. Responsibilities include event management and collaboration with sales teams. Competitive salary range is £38,600 to £55,267, reflecting Wiley's commitment to transparent pay structures.

Benefits

Comprehensive benefits package

Opportunities for professional development

Meeting-free Friday afternoons

Qualifications

• Bachelor's degree in marketing or business required.
• Proven experience in field marketing roles.
• Strong project management and organization skills.

Responsibilities

• Develop and execute field marketing strategies.
• Manage regional events and customer engagement programs.
• Analyze program performance and marketing metrics.
• Collaborate with sales teams for aligned activities.
• Travel to support regional marketing activities.

Skills

Field marketing experience

Demand generation

Analytical skills

Project management

Communication skills

Leadership

Education

Bachelor's degree in marketing, business or related field

Tools

Marketing automation systems

CRM systems

Analytics platforms

Job description

Job Description :

Field Marketing Manager

Location : Bognor Regis GBR

Our mission is to unlock human potential. We welcome you for who you are and the background you bring and we embrace individuals who get excited about learning. Bring your experiences, your perspectives and your passion; it's in our differences that we empower the way the world learns.

About the Role :

The Field Marketing Manager will lead field marketing initiatives and programs focused on driving demand generation, customer acquisition and revenue growth within assigned territories and market segments. This role requires strategic thinking, program management expertise and the ability to work collaboratively with sales teams, partners and cross‑functional stakeholders to execute integrated marketing campaigns that deliver measurable business impact.

How you will make an impact :

• Develop and execute comprehensive field marketing strategies for assigned territories and segments
• Manage and coordinate regional events, trade shows, conferences and customer engagement programs
• Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
• Develop and manage field marketing budgets and resource allocation
• Lead market research and competitive analysis initiatives to inform strategic decision‑making
• Drive lead generation and pipeline development through targeted field marketing campaigns
• Manage relationships with key partners, vendors and external service providers
• Analyze and report on program performance, ROI and key marketing metrics
• Collaborate with product marketing, demand generation and corporate marketing teams
• Support customer reference programs, case studies and thought leadership initiatives
• Mentor and provide guidance to junior team members and regional marketing staff
• Travel to support regional activities and customer engagement events
• Other strategic initiatives as assigned

What we look for :

• Bachelor's degree in marketing, business or a related field
• Proven experience in field marketing, demand generation or related marketing roles
• Proven experience managing marketing programs and driving measurable results
• Strong analytical and strategic thinking capabilities
• Excellent project management and organizational skills
• Outstanding communication, presentation and interpersonal abilities
• Experience working collaboratively with sales teams and channel partners
• Ability to travel to support regional activities
• Proficiency with marketing automation, CRM systems and analytics platforms
• Strong leadership and team collaboration skills

About Wiley :

Wiley is a trusted leader in research and learning. Our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge‑seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve the steps of knowledge seekers into strides, illuminating their path forward toward personal educational and professional success at every stage. Around the globe we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces and shape minds.

Wiley is an equal‑opportunity / affirmative‑action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle‑movers and learning champions all while striving to support the health and well‑being of all employees. We offer meeting‑free Friday afternoons allowing more time for heads‑down work and professional development and, through a robust body of employee programming, we facilitate a wide range of opportunities to foster community, learn and grow.

We are committed to fair, transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting for roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range; however, the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non‑discriminatory factors including but not limited to geographic location, skills and competencies.

When applying please attach your resume / CV to be considered.

Salary Range :

38600 GBP to 55267 GBP

Employment Type: Full‑Time

Vacancy: 1