Field Marketing Coordinator

Aspom; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global apparel company is seeking a Field Marketing Coordinator based in Manchester or London, UK. The role involves developing wholesale marketing campaigns, to drive demand and enhance consumer engagement for the company's sustainable brands. Ideal candidates are proactive, detail-oriented, and possess a strong interest in marketing analytics and the outdoor industry. Join a diverse and innovative team dedicated to environmental responsibility.

Benefits

On site gym

50% discount on VF brands

Complimentary hot drinks area

Qualifications

• Ability to collaborate effectively with cross-functional teams and external partners.
• Capability to develop and execute comprehensive marketing plans.
• Understanding of consumer behaviour and marketing analytics.
• Expertise in managing budgets and tracking marketing expenditures.
• Keen interest in sustainability and circularity.

Responsibilities

• Collaborate with teams to develop and implement marketing campaigns.
• Build and support relationships with strategic wholesale partners.
• Create comprehensive marketing plans to drive demand.
• Lead coordination with third-party agencies for marketing campaigns.
• Monitor and improve marketing activities and budget performance.

Skills

Proactive and detail-oriented

Collaborative teamwork

Marketing analytics

Budget management

Interest in outdoor and sportswear

Job description

Icebreaker and Smartwool are looking for an exceptional Field Marketing Coordinator to join our EMEA Marketing team, based in the UK. We are offering the position to be based in either Manchester or London, UK.

We are a portfolio of merino-based, purpose-led apparel brands.

We will motivate consumers to transform their synthetic wardrobe with merino-based, responsible product and brand solutions for the good of the planet and of the people, without compromising performance or comfort.

Let’s Talk about the Role

The Field Marketing Coordinator will collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe, ensuring high-quality execution across all channels and partnerships.

How You Will Make a Difference

Collaborating closely with the EMEA Trade Marketing Manager to develop and implement wholesale marketing campaigns across Northern European countries (UK & Ireland, Norway, Finland, Sweden, Denmark, Iceland) for icebreaker and Smartwool.

Partnering with local Sales teams to build and support relationships with strategic wholesale partners.

Creating comprehensive marketing plans, detailing execution across all channels to drive demand, enhance consumer engagement and increase conversion rates.

Leading coordination with third-party agencies to execute seasonal account marketing campaign plans at the local level (in-store setups, events).

Monitoring and improving marketing activities and results to increase performance, optimize budget expenditures, and boost sell-through rates.

Developing and coordinating bespoke wholesale projects (such as pop-ups and shop-in-shops), to ensure their high-quality execution throughout the year.

Tracking and monitoring production budgets to ensure compliance with company-approved figures.

Skills for Success

You should be a proactive and detail-oriented professional with:

The ability to collaborate effectively with cross-functional teams and external partners.

The capability to develop and execute comprehensive marketing plans across various channels.

An understanding of consumer behaviour and marketing analytics to optimize campaign performance.

An expertise in managing budgets and tracking marketing expenditures to ensure financial efficiency.

A keen interest in the outdoor and sportswear industry, with a focus on sustainability and circularity.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet.

This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do.

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.

Be part of an iconic lifestyle brand in a multi brand, multi countries organization.

On site gym offering health and well-being initiatives.

A discount card with 50% on all VF brands.

Break out areas offering complimentary hot drinks.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Equal Opportunity Statement

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!