Fan Growth Manager

ABB Formula E; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global motorsport organization is seeking a Fan Growth Manager to develop high-impact marketing campaigns that engage and convert fans. You will lead audience growth through data-driven strategies and cross-channel marketing initiatives. The ideal candidate has proven experience in performance marketing and a strong understanding of digital metrics. This hybrid role requires three days per week in the London office, offering competitive benefits to support well-being and professional growth.

Benefits

Professional growth opportunities

Well-being support

Hybrid work model

Qualifications

• Proven experience in performance marketing, ideally within sports or entertainment.
• Strong understanding of digital marketing metrics and analytics tools.
• Experience optimizing acquisition strategies across multiple channels.

Responsibilities

• Lead campaigns to grow and enrich the fan database.
• Create go-to-market plans for audience engagement.
• Utilize fan data and performance analytics to inform strategy.

Skills

Performance marketing

Audience development

Digital marketing metrics

Data-led strategy

Cross-functional collaboration

Job description

About Formula E

Formula E is the world’s fastest‑growing motorsport, redefining racing with a bold focus on innovation and sustainability. With over 100 races in iconic cities worldwide and backed by leading manufacturers such as Porsche and Jaguar, Formula E blends elite drivers and cutting‑edge EV technology. The sport is the first ever certified Net Zero Carbon from inception, delivering thrilling entertainment while advancing sustainable progress.

The Role

As the Fan Growth Manager within the Marketing function, you will translate Formula E’s fan growth strategy into integrated, high‑impact campaigns that attract, convert and retain fans. You will own the end‑to‑end fan growth engine, blending creativity, commercial thinking and analytical insight to deliver measurable, audience‑led results across the entire fan journey.

Customer Acquisition and Conversion: Lead the development of first‑party data acquisition campaigns to grow and enrich the fan database, optimise commercial fan journeys across ticketing, content and broadcast to drive conversion and maximise lifetime value, and continuously refine the fan journey from discovery to advocacy.

Go‑to‑Market Planning and Execution: Create go‑to‑market plans that translate strategy into clear, actionable campaigns across paid, owned and earned channels. Manage the creative and media briefing process, ensuring all campaigns are data‑led, insight‑driven and on‑brand, working with regional teams to localise and scale growth initiatives.

Fan Engagement and Community Growth: Develop and deliver initiatives that strengthen community, deepen connection and inspire advocacy among global audiences by partnering with Content, Social and CRM teams to bring fans closer through creative, interactive and participatory experiences.

Data, Insights & Optimisation: Use fan data, behavioural insights and performance analytics to inform strategy, uncover growth opportunities and lead A/B testing and optimisation for fan acquisition and engagement. Partner with CRM and Data teams to refine segmentation and improve targeting precision.

What we’re looking for in you

Experience required: Proven experience in performance marketing, growth or audience development, ideally within sports, entertainment or consumer‑facing industries, with a track record of driving audience growth and conversion through multi‑channel campaigns. Strong understanding of digital marketing metrics, analytics tools and the customer journey is essential. Comfortable owning and optimising acquisition strategies across multiple channels and markets.

Skills & Attributes: Commercially minded, growth‑focused, analytical, data‑led, proactive, hands‑on with a creative mindset, and able to influence and inspire across teams and partners.

Personal Qualities: Natural collaborator who thrives in fast‑moving, cross‑functional environments, can prioritise initiatives based on impact, balances strategic focus with delivery under pressure, and is adaptable and resilient.

Benefits

Formula E offers a range of benefits and perks to support wellbeing and professional growth. This is a hybrid role requiring three days per week in our Hammersmith London office.

Application Process

The closing date for this role is 17th November; however, if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world together. We provide equal opportunities regardless of protected characteristics and actively seek diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

If you require further assistance in accessing the application or need a different format, please contact [e-mail].