Faculty Marketing Business Partner

Kingston University; Kingston upon Thames; On-site; GBP 41,000 - 50,000; Full time

Job summary

Kingston University is seeking a Faculty Marketing Business Partner to shape and deliver student recruitment strategies across a faculty. You will act as a strategic marketing partner to senior faculty stakeholders, using market insight, data and audience understanding to develop evidence-based plans driving undergraduate and postgraduate recruitment.

You will lead marketing planning, support course portfolio development, optimise content and digital experiences, and coordinate Open Days,

Qualifications

• Experience in marketing or student recruitment within higher education.
• Proven ability to develop evidence-based marketing strategies.
• Strong data, insight and market intelligence usage.
• Excellent communication, analytical and organisational skills.

Responsibilities

• Lead faculty marketing planning and support course portfolio development.
• Optimise course content and digital experiences.
• Coordinate recruitment activities including Open Days, Applicant Days and Offer Holder Events.
• Advise senior stakeholders and collaborate across teams.

Skills

Marketing strategy

Stakeholder management

Data-driven decision making

Digital marketing

Communication skills

Job description

Join Kingston University as a Faculty Marketing Business Partner and play a pivotal role in shaping and delivering student recruitment strategies across one of our academic faculties. Acting as a strategic marketing partner to senior faculty stakeholders, you will use market insight, data and audience understanding to develop and implement evidence-based marketing and recruitment plans that drive undergraduate and postgraduate recruitment.

Working closely with colleagues across Marketing, Recruitment and Admissions, you will lead faculty marketing planning, support course portfolio development, optimise course content and digital experiences, and coordinate key recruitment activities including Open Days, Applicant Days and Offer Holder Events. This is an exciting opportunity for a commercially minded marketing professional who enjoys combining strategic thinking, stakeholder management and data-driven decision making.

You will be an experienced marketing or student recruitment professional with excellent knowledge of the digital marketing landscape and a proven ability to develop effective marketing strategies and campaigns. You'll be confident using data, insight and market intelligence to inform decisions and drive performance.

A skilled relationship builder, you will be comfortable influencing and advising senior stakeholders, managing multiple priorities and collaborating across teams to achieve shared goals. Strong communication, analytical and organisational skills are essential, alongside a genuine interest in higher education and student success.

The wider directorate's key aim within the strategy is to deliver a seamless, high-quality experience for all current and future students to ensure they are "sought after", supporting their participation, attainment, and success before, during and after their time at Kingston. This in turn will create a culture of high performance that is inclusive, innovative, ambitious and enterprising.

This is a full time, one-year maternity cover position, with a starting salary of £45,025 per annum.

Interviews are scheduled to take place on Tuesday 20 October 2026.

If you have any queries or would like further information on the role, please contact Lucy Parrott (Associate Director Marketing & Student Recruitment)

This post is available to cover maternity leave and is expected to be held for the full duration. However, should the substantive post-holder choose to return to work earlier, this appointment may be terminated, subject to a one-month notice period.