F&B Commercial Strategy Manager

Whitbread PLC

Dunstable

Hybrid

GBP 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Bonus up to 20%

Contributory pension up to 10%

Stays discount up to 60%

Job summary

Premier Inn is seeking a commercially minded Commercial Finance leader to shape the future of our Food & Beverage business, combining financial analysis, commercial strategy and customer insight to identify growth opportunities and improve performance.

As part of the F&B Finance team, you will lead the development of our commercial strategy, using data, modelling and performance insight to drive decision making across Finance, Commercial, Product, Marketing, Digital and Operations teams to grow

Qualifications

Significant experience using financial analysis, modelling and business cases to influence decision making.
Experience within Commercial Finance, Finance Business Partnering or Strategic Finance roles.
Strong commercial acumen with an understanding of the drivers of sales, profitability and customer behaviour.
Experience partnering with Digital, Marketing, CRM, E-commerce or Commercial teams to deliver business performance.
Strong Excel and modelling skills, comfortable working with large, incomplete or complex datasets.
Experience in commercial finance, strategy, trading, category management or performance management within a multi-site or consumer-facing business.

Responsibilities

Shape and deliver the Premier Inn F&B commercial strategy, identifying and creating financial analysis of growth opportunities across breakfast, dinner and drinks while using customer, market and commercial insights to drive long-term performance.
Analyse and drive Food & Beverage sales throughout the guest journey, working with Digital, CRM and E-commerce teams to optimise proposition visibility, guest engagement and conversion across Premier Inn channels.
Provide commercial insight and performance analysis, monitoring revenue trends, competitor activity and key performance drivers to inform strategic decisions, maximise sales and improve commercial outcomes.
Collaborate with cross-functional teams, including Finance, F&B Product, Marketing, Operations and Commercial teams, to ensure propositions, pricing, messaging and guest experiences support business growth objectives.
Identify and develop new commercial opportunities, supporting the creation and testing of innovative offers, promotional activity and guest-focused propositions, while providing flexible support across the wider F&B Finance team during key business priorities.