F&B Business Analyst

Merlin Entertainments - Corporate; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company in London is seeking an F&B Business Analyst to coordinate projects across various departments, ensure effective communication, and analyze operational performance. The candidate should have a Bachelor's degree in Business or related fields, alongside strong analytical and project management skills. Benefits include discounts, a private pension scheme, and ongoing training opportunities.

Benefits

40% discount off LEGO sets

20 free tickets for Merlin Attractions

25% discount in Merlin retail shops

Employee assistance programme

Access to Perks at Work discounts

Qualifications

• Experience in F&B operations, management, or commercial roles.
• Proven ability to coordinate projects and manage multiple stakeholders.
• Experience working in a matrix organisation and reporting against KPIs.

Responsibilities

• Coordinate F&B projects and initiatives across departments.
• Set cadence for F&B team meetings and reports.
• Conduct market research to support menu development.
• Develop and maintain performance dashboards for F&B KPIs.

Skills

Strong analytical skills

Excellent communication

Project coordination

Interpersonal skills

Education

Bachelor's degree in Business, Hospitality, or Economics

Job description

F&B Business Analyst

Location: London

Hours: Full Time - Monday to Friday

Contract Type: Permanent, Salaried

This role is responsible for liaising across multiple departments, ensuring effective communication, and supporting the execution of F&B projects and activations. The role will support analysis of operational and financial performance, coordinate cross‑functional projects, and ensure that the F&B function is working efficiently and aligned to Merlin's commercial and guest priorities. This position operates within a matrix environment, requiring strong collaboration across central, regional, and attraction teams to align priorities and deliver consistent commercial outcomes.

Responsibilities

• Coordinate F&B projects and initiatives across departments, ensuring clear communication and timely delivery.
• Set cadence and routines for the F&B team, including meetings, reporting, and project check‑ins.
• Liaise with park F&B teams to ensure alignment and smooth execution of initiatives.
• Track and manage project timelines, milestones, and dependencies to support successful execution of F&B initiatives.
• Identify and connect with the right stakeholders across Marketing, Branding, IP, IT, and Operations to secure information, support, and approvals.
• Liaise with Marketing, Branding, and IP teams to align F&B activations with broader campaigns and brand objectives.
• Work closely with IT to ensure effective use of F&B technology, reporting tools, and operational systems.
• Review financial and operational data across sites to identify trends, variances, and actionable insights.
• Set, track, and monitor KPIs, preparing clear summaries and reports for leadership.
• Conduct market research to support menu development, pricing strategies, and operational decision‑making.
• Provide analytical support for new initiatives, seasonal activations, and pilot projects.
• Develop and maintain performance dashboards to monitor key F&B KPIs.
• Maintain a strong understanding of park operations to connect initiatives with business outcomes.
• Collaborate across matrix teams to standardise reporting and embed a KPI‑driven culture within F&B operations.
• Conduct detailed analysis of F&B trends across the entertainment and leisure sector, using market data, consumer insights, and benchmarking tools to identify emerging opportunities and risks.
• Evaluate evolving guest behaviours, spending patterns, and menu preferences to support data‑driven recommendations that enhance commercial performance and guest satisfaction.

Qualifications & Experience

• Bachelor's degree in Business, Hospitality, Economics, or a related field (essential).
• Experience in F&B operations, management, or commercial roles.
• Familiarity with Merlin frameworks and business approach (desirable).
• Proven ability to coordinate projects and manage multiple stakeholders.
• Strong analytical and data interpretation skills with attention to detail.
• Excellent communication, organisation, and interpersonal skills.
• Experience working in a matrix organisation and reporting against KPIs (essential).

Benefits

• 40% discount off LEGO® sets and products on the online LEGO Store.
• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world.
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you're using your Magic Pass to visit!).
• Staff discount codes for Merlin Annual Passes to gift to loved ones.
• Private pension scheme.
• Life assurance scheme.
• Employee assistance programme.
• Access to Perks at Work (30,000+ national & local employee discounts).
• Ongoing training & development.

About Merlin

A job with Merlin isn't like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don't trade in suits, handshakes or briefcases. We trade in fun, in smiles, shrieks and spine‑tingles, in memories, in magic. There are no tricks behind our magic. Instead, there are people like you – passionate, dedicated, committed to ensuring our worldwide attractions deliver the best guests experience.

Pay Range

Competitive