Eyewear Area Sales Representative

Zest Business Group; Stoke-on-Trent; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading optical frame business in the North West Midlands is seeking an Eyewear Sales Representative to grow relationships with eyecare professionals. The role involves account management and new business development with a base salary around £40k and generous commission potential. The ideal candidate will have field sales experience and strong knowledge of the eyewear market. This position offers the chance to work with exceptional eyewear brands and drive profitability within your territory.

Benefits

Attractive commission scheme

Company car

Additional benefits

Qualifications

• Experience in field sales or within optical industry is essential.
• Knowledge of the eyewear market and competitor landscape is crucial.
• Strong organizational and communication skills required.

Responsibilities

• Develop and execute a strategic sales plan to grow customer base.
• Engage with clients both virtually and in person for tailored solutions.
• Drive profitability through product optimization and training support.
• Negotiate sales agreements within defined limits.
• Act as a brand ambassador and support marketing initiatives.

Skills

Field sales experience

Strong understanding of eyewear market

Excellent organisational skills

Communication skills

Target-driven and commercially aware

Job description

Eyewear Sales Representative job, North West Midlands. Zest Optical are seeking a dynamic and driven Eyewear Sales Representative to join a leading optical frame business. This role will cover the North West Midlands region (Staffordshire, Worcestershire, Shropshire & North Wales), focusing on growing and nurturing relationships with eyecare professionals.

As an Eyewear Sales Representative, you will be responsible for building exceptional customer relationships, combining account management with new business development. Reporting to the Sales Director, this role is ideal for someone passionate about eyewear and driven to deliver results.

Key Responsibilities:

• Develop and execute a strategic sales plan to expand the customer base and increase market presence
• Meet with clients virtually and in person (max 4 visits per year per customer) to understand their needs and provide tailored solutions
• Drive profitability through product mix optimization, upselling, and training support
• Negotiate sales agreements and bonus structures within agreed limits
• Act as a brand ambassador, representing the company at all times and supporting marketing initiatives
• Manage the sales pipeline and assist with month-end and year-end processes

Requirements:

• Previous field sales and/or optical experience (Dispensing Optician or Practice Manager)
• Strong understanding of the eyewear market and competitor landscape
• Excellent organisational and communication skills
• Highly motivated, target-driven, and commercially aware

Package:

• Base salary circa £40k plus an attractive commission scheme (OTE circa £60k)
• Company car plus a range of additional benefits

This is an exciting opportunity to take ownership of your territory, work with exceptional eyewear brands, and grow your career in optical sales.

If you're ready to make an impact in a high-growth role with a market-leading optical brand, click on the Apply Now button to avoid missing out on this opportunity.