Eyewear Area Sales Representative

Zest Business Group Ltd; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading optical frame business is seeking a dynamic Eyewear Sales Representative in North West Midlands. This role focuses on building customer relationships with eyecare professionals and involves strategic sales planning and account management. Candidates with optical experience and a strong understanding of the market will thrive in this target-driven environment. The package includes a competitive salary around £40k with potential OTE of £60k and additional benefits such as a company car.

Benefits

Base salary circa £40k

Attractive commission scheme

Company car

Range of additional benefits

Qualifications

• Previous field sales and/or optical experience (Dispensing Optician or Practice Manager).
• Strong understanding of the eyewear market and competitor landscape.
• Excellent organisational and communication skills.
• Highly motivated, target-driven, and commercially aware.

Responsibilities

• Develop and execute a strategic sales plan to expand the customer base.
• Meet with clients to understand their needs and provide tailored solutions.
• Drive profitability through product mix optimization and upselling.
• Negotiate sales agreements within agreed limits.
• Act as a brand ambassador and support marketing initiatives.
• Manage the sales pipeline and assist with month-end processes.

Skills

Field sales experience

Optical market understanding

Organisational skills

Communication skills

Target-driven attitude

Job description

Eyewear Sales Representative job, North West Midlands. Zest Optical are seeking a dynamic and driven Eyewear Sales Representative to join a leading optical frame business. This role will cover the North West Midlands region (Staffordshire, Worcestershire, Shropshire & North Wales), focusing on growing and nurturing relationships with eyecare professionals.

As an Eyewear Sales Representative, you will be responsible for building exceptional customer relationships, combining account management with new business development. Reporting to the Sales Director, this role is ideal for someone passionate about eyewear and driven to deliver results.

Key Responsibilities:

• Develop and execute a strategic sales plan to expand the customer base and increase market presence
• Meet with clients virtually and in person (max 4 visits per year per customer) to understand their needs and provide tailored solutions
• Drive profitability through product mix optimization, upselling, and training support
• Negotiate sales agreements and bonus structures within agreed limits
• Act as a brand ambassador, representing the company at all times and supporting marketing initiatives
• Manage the sales pipeline and assist with month-end and year-end processes

Requirements:

• Previous field sales and/or optical experience (Dispensing Optician or Practice Manager)
• Strong understanding of the eyewear market and competitor landscape
• Excellent organisational and communication skills
• Highly motivated, target-driven, and commercially aware

Package:

• Base salary circa £40k plus an attractive commission scheme (OTE circa £60k)
• Company car plus a range of additional benefits

This is an exciting opportunity to take ownership of your territory, work with exceptional eyewear brands, and grow your career in optical sales.

If you're ready to make an impact in a high-growth role with a market-leading optical brand, click on the Apply Now button to avoid missing out on this opportunity.