External Sales Manager

BMS Engineering Recruitment; Greater London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading manufacturing company in the construction sector is seeking an experienced External Sales Manager to sell concrete reinforcement solutions. You will cover a nationwide client base, mainly focusing on the South East. This role offers a competitive salary between £45,000 and £70,000, along with a car allowance and additional bonuses based on performance.

Benefits

Company Car Allowance

Annual Bonus

Pension

Laptop

Phone

21 days holiday + stats

Qualifications

• Field experience in B2B construction sales.
• Ability to sell to Contractors, Housebuilders, or Merchants.
• Proven success in new business development.

Responsibilities

• Cover a nationally located client base with focus on the South and South East.
• Sell concrete reinforcement solutions to contractors and housebuilders.
• Work with a team to achieve shared goals and targets.

Skills

B2B construction sector sales

Consultative sales approach

Account development

Organizational skills

Job description

External Sales Manager

• External sales role in the working for a well-established manufacturer in the concrete reinforcement industry
• Joining a sales team with a culture of togetherness & hard work
• Selling to Ground working Contractors, Housebuilders, Main Contractors and Merchants across the UK
• Lots of inbound leads, some major-project work, new project development
• Very experienced team to support with training & development

The Role

The External Sales Manager’s position will be covering a nationally located client base within the construction sector but with a real focus on the ‘South’ and ‘South East’. You will be home based but have a weekly visit to head office in Richmond, Surrey, to build strong internal relationships with the business. The External Sales Manager will be selling a concrete reinforcement solution used in any construction projects that require it throughout the UK. Your main client base will be Main & Sub-Contractors using concrete within their building projects and a good number of your leads will be from in-bound sources (around 250-300 come in to the business per week!). The External Sales Manager will join a team who are all working to shared goals and targets and support each other. This is a fast-paced sales role with an ever evolving market and the opportunity for the construction sector to take off in 2026 means a potentially very lucrative year.

The External Sales Manager will be targeted new business orders per week and could be working on large projects going into the millions. This is a varied role where no two projects are the same and the opportunity to earn bonus is based upon team & company performance (previous years have been very strong). This is a key role within the team dynamic and as such is pivotal to the success of everyone. This role can lead the successful incumbent to a career in key accounts in the future. This role is all about getting in front of Contractors & Housebuilders to build long term relationships in order to unlock opportunities for future quotations & enquiries to compete in for the wider business.

This role will suit a hungry, ambitious, and progressive construction sales professional who is upwardly mobile, keen to get out there in front of customers, and bring with them a growth mindset to help drive the current business forward into 2026!

The Company

Our client are a well-established manufacturer and have a strong name in the steel reinforcement market sector. They are a welcoming business, realistic in their expectations, and are flexible to ensure they get the best out of their staff. They empower their people to do the right thing and operate in their role they way they want to. They are a strong player in the market and as such have a loyal client base which the Sales Manager can take full advantage of.

Qualifications & Requirements

For this External Sales Manager position, we are looking for individuals who meet the following criteria:

• Have a field background in B2B construction sector sales
• Understand selling to Contractors, Housebuilders, or Merchants
• Are proficient in both new business and developing accounts
• Have a consultative sales approach
• Have passion for selling a solution which helps people
• Are organised, dynamic, and have an eye for detail
• Are able to run their own vehicle through a car allowance (no company car scheme)

Location: London, Oxford, Northampton, Reading

Package: £45,000 – 70,000 basic salary DOE, Company Car Allowance of £5,000, Annual discretionary company bonus £5k-10k, pension, laptop, phone, 21 days holiday + stats (rises over time)