Executive Producer

SEGA; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Creative Assembly in the United Kingdom is seeking an Executive Producer to oversee delivery of a Total War title by leading three Directors (Creative, Technical, Development) and expanding into live service. You will report to the VP Total War, prioritise features, manage profitability and champion player value across the game and post-launch services.

You will own product strategy, define audiences and value propositions, and ensure alignment with Franchise Leadership and Studio Partners to

Qualifications

• Multiple shipped titles, including at least one in an executive producer leadership role.
• Experience growing game businesses and leading large teams with live service.

Responsibilities

• Own the product strategy, commercial performance and long-term success of the project within the Total War franchise.
• Define target audiences, player value propositions, product vision and go-to-market approach.
• Align priorities, timelines, budgets and development objectives with leadership.
• Lead, mentor and develop product leaders and teams, fostering accountability and high performance.
• Collaborate with Franchise, Studio and Publishing teams to align strategy and roadmaps.

Skills

Executive Producer

Live service leadership

Stakeholder management

Job description

The Role

Creative Assembly is looking for an Executive Producer who will be accountable for delivering one of our latest upcoming titles by leading a team of three counterpart Directors (Creative, Technical, Development), expanding into Live Service and working within the Total War Franchise platform framework. Reporting to the VP Total War, you’ll oversee all aspects of the product delivery, ensuring player value by prioritizing features, managing profitability, and championing the overall experience of Total War in the game title and any post-launch, live products and services. You will take a long-term view of how we grow, including developing the team’s expertise, grounded in player feedback and data-informed business management.

Product Strategy & Franchise Ownership

• Own the product strategy, commercial performance and long-term success of your project and its contribution to the Total War franchise.
• Define target audiences, player value propositions, product vision and go-to-market approach, ensuring the product delivers both player value and business results.
• Contribute to franchise planning, future product opportunities, platform strategy and business growth.

Product Leadership & Quality

• Align priorities, timelines, risks, budgets and development objectives with Product, Franchise and Studio Leadership.
• Set clear quality standards, ensuring teams understand the vision, target audience and requirements for success.
• Use player research, analytics, competitor analysis and market trends to inform decisions.
• Challenge and support development teams, balancing innovation, player expectations, technical constraints and commercial objectives.
• Quantify the potential value and risks of new opportunities, then build alignment around a decision.

Leadership & Team Development

• Act as the lead advocate for your project, internally across Creative Assembly and SEGA, and externally with stakeholders where required.
• Communicate priorities, vision, strategy and status clearly to executives, external partners and your team.
• Lead, mentor and develop product leaders and teams, encouraging accountability, growth and high performance.
• Foster collaboration, trust and continuous improvement, so teams can deliver ambitious goals sustainably.
• Promote effective planning, decision-making and cross-functional alignment.

Franchise, Studio & Publishing Collaboration

• Build strong partnerships across the franchise, studio, publishing and SEGA corporate teams.
• Contribute to annual planning, business reviews, franchise roadmaps, financial planning, investment discussions and stakeholder communications, aligning long-term strategy, annual
• objectives and project timelines.
• Work with Brand, Marketing, Player Research, and Data & Analytics to set clear product positioning and explain its appeal to the target audience.
• Work with Franchise Resourcing and Studio Leadership to match capability and capacity to franchise priorities and product roadmaps, setting realistic milestones.

Strategic Leadership

• Recommend strategy on future products, business opportunities, technology trends, player expectations and market developments.
• Anticipate and resolve complex problems, building consensus and securing timely decisions in high-impact situations.
• Report on product health, commercial performance and strategic risks to senior stakeholders.
• Uphold Creative Assembly’s values, culture and diversity and inclusion initiatives, and help build high-performing teams.
• Lead in a people-first way, fostering an inclusive environment where individuals and teams can perform at their best.

You’ll collaborate with

• Project Leadership: Producers, Development Directors and Creative Directors.
• Stream Aligned Teams: Product Owners and sub-discipline leads in centralized franchise functions
• Franchise Leadership Team and Head of Production.
• Production, Brand, Player Research and Data teams, as well as publishing counterparts.

What we are looking for

Essential

• Multiple shipped titles, including at least one in an executive producer leadership role and one with proven impact on launching and maintaining a live service.
• Proven success growing game businesses and the teams that deliver them, including building and running structured development for a large team.
• Ability to navigate complex stakeholder relationships.
• Genuine interest in players and games development.
• Broad knowledge of the games business across platforms and genres, and a commitment to delivering player value.
• Strong understandi…