Executive Performance Integration Director

Adelphi Group; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

OMD UK is seeking an Executive Performance Integration Director to lead performance marketing strategy and activation for key clients in London. You will manage senior client relationships, guide cross-functional teams, and drive optimization across Paid Search, Paid Social, Programmatic and Video.

The role requires leading innovative testing and measurement frameworks, coordinating with planning, data and technology teams, and delivering measurable business outcomes.

Qualifications

• Extensive experience in performance marketing and digital activation within an agency.
• Proven ability to lead senior client relationships and multi-disciplinary teams.
• Strong strategic thinking connecting media investment to outcomes.

Responsibilities

• Act as senior performance lead across client accounts.
• Build relationships with senior clients and partners to drive growth.
• Lead teams across performance planning, buying and activation.

Skills

Performance marketing

Client relationships

Team leadership

Digital channels

Excel proficiency

Tools

Google Ads

DV360

Meta Ads Manager

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Executive Performance Integration Director

About Us

OMD UK is one of the UK's leading media agencies, part of the global OMD network and recognised as one of the industry's most awarded agencies. We work with some of the world’s most iconic brands, delivering innovative, data-driven media solutions that drive measurable business growth.

Within OMD UK, Connected Performance serves as the engine room of our business, delivering world-class performance media planning and activation across digital channels. We take an audience-first, channel-agnostic approach, combining media, data, technology and innovation to help our clients achieve transformative results.

Key Responsibilities

• Act as the senior performance lead and trusted advisor across a portfolio of client accounts.
• Build and maintain strong relationships with senior clients, agency partners and media partners, driving collaboration and business growth.
• Lead multi-disciplinary teams across performance planning, buying and activation.
• Drive performance marketing strategy across key digital channels including Paid Search, Paid Social, Programmatic and Online Video.
• Champion innovation through testing, experimentation and adoption of emerging technologies, channels and measurement solutions.
• Ensure delivery of client performance objectives through optimisation, automation and best-in-class campaign execution.
• Oversee audience strategy and activation using data-driven approaches and proprietary technology platforms.
• Provide strategic guidance, quality assurance and escalation support for campaign delivery and client performance.
• Develop and mentor team members by providing expertise, coaching and training.
• Drive cross-functional integration with planning, data, technology and media teams to ensure connected client solutions.
• Identify opportunities to improve processes, operational efficiency and ways of working.
• Maintain accountability for financial processes, forecasting and commercial performance across digital activation teams.

Key Requirements

• Extensive experience in performance marketing, media planning and digital activation within an agency or similar environment.
• Expert knowledge of key performance channels including Paid Search, Paid Social, Programmatic and Online Video.
• Strong understanding of digital platforms such as Google Ads, DV360, Meta Ads Manager and other major buying platforms.
• Proven ability to lead complex client relationships and influence senior stakeholders.
• Demonstrated experience managing and developing high-performing teams.
• Strong strategic thinking with the ability to connect media investment to business outcomes.
• Experience designing and implementing testing, measurement and optimisation frameworks.
• Commercially minded with experience managing budgets, forecasting and financial processes.
• Excellent project management, organisational and prioritisation skills, with the ability to manage multiple projects simultaneously.
• Advanced Excel and PowerPoint skills.
• Passion for innovation, continuous learning and driving digital transformation.
• Strong communication, problem-solving and presentation skills with the confidence to challenge thinking and inspire clients and internal teams.
  

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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