Events Senior Marketing Manager

Times Higher Education; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading educational organization in the UK is seeking an experienced Events Senior Marketing Manager to lead marketing strategies for their events. This role involves strong project management and event marketing skills, managing a team, and ensuring successful campaign execution. Competitive salary offered with a hybrid working model including in-office days in London.

Qualifications

• Proven experience in managing marketing strategies and campaigns.
• Strong leadership skills to coach marketing managers and executives.
• Ability to build and manage relationships with stakeholders and sponsors.

Responsibilities

• Manage and lead the marketing strategy for events.
• Develop audience-led plans with messaging.
• Report on campaign performance and make recommendations.
• Travel to events for onsite support.

Skills

Strong event marketing experience

Excellent project management skills

Ability to balance strategy with delivery

Strong, benefit-focused messaging

Job description

Events Senior Marketing Manager

Hybrid - 2 days per week in our Holborn office

Salary up to £50,000 DOE

Empowering higher education by combining data and expertise within a global platform, Times Higher Education (THE) helps universities deliver transformative impact for people, places and the planet. We connect the world’s higher education community, facilitate the flow of ideas and talent, and support academics and students to fulfil their potential.

THE’s global events provide unrivalled thought leadership that gets under the skin of the big issues in higher education today. Chaired by our expert staff and journalists, our wide-ranging series of agenda-setting events brings together global thought leaders and influencers from across academia, government and industry to debate, discuss and drive forward the future of higher education governance, innovation and research.

About the Role

We’re looking for a confident marketer to manage the marketing strategy and delivery for a vertical within our events portfolio. You’ll play a key role in planning and executing campaigns, leading a small team, and ensuring events hit their targets.

This is a hands‑on role requiring strong event marketing experience, excellent project management skills, and the ability to balance strategy with delivery.

You will be part of the Government and Digital team. THE’s events in the digital space bring together pre‑eminent global thought leaders across higher education, research, industry and government to share best practice in digital transformation, technology policy and adoption and use of AI. These events aim to create discussions that will foster innovation and collaboration to advance and improve the use of today’s technologies in education. Our government events are the meeting place for ministers of education across the globe, focusing on the most pressing policy challenges and developing solutions that support global education from early years to further education.

Key Responsibilities

• Manage and lead the marketing strategy and day‑to‑day delivery for your events, meeting KPIs.
• Develop audience‑led plans with strong, benefit‑focused messaging.
• Manage and coach marketing managers and executives.
• Build strong relationships with stakeholders, sponsors, and partners.
• Identify and manage outreach to event partnerships to extend campaign reach.
• Develop, create, and manage all campaign assets (emails, social, video, commercial materials).
• Write and proof marketing copy across web, email, and print; liaise with designers and sub‑editors.
• Manage audience data, segmentation, and targeting.
• Deliver lead generation campaigns to support corporate and academic sponsorship sales efforts, ensuring alignment with commercial objectives.
• Report on campaign performance and make recommendations.
• Travel to events to support onsite delivery, including registration desk, social output and video/interview support.
• Support wider marketing team initiatives and cross‑functional collaboration.

You do You
You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self‑identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.