Events Assistant

River; Greater London; On-site; GBP 20,000 - 26,000; Part time

Benefits offered by this job

Full sales training from day one

Daily coaching and mentorship

Clear progression into team leadership

Modern South London office

Supportive team culture

Incentives and travel opportunities

Job summary

River in London is seeking a Sales & Events Assistant to represent leading brands at live events, engage with the public, and acquire new customers. The role focuses on building rapport, explaining products, and guiding sign-ups while offering full training from day one.

You'll gain exposure to event planning and operations, with a clear path into leadership as you develop. Office-based in South London, with part-time and full-time hours, and a supportive team culture.

Qualifications

• No prior sales experience required; full training provided.
• Strong communication and interpersonal skills are valued.
• Motivated by targets and personal achievement.

Responsibilities

• Represent leading UK brands at promotional events and customer acquisition campaigns.
• Speak confidently with members of the public and generate new customers.
• Deliver engaging product and campaign presentations.
• Build strong customer relationships and create positive brand experiences.
• Achieve individual and team sales targets.
• Learn event planning, logistics and campaign coordination as you progress.

Skills

Communication skills

Confidence in speaking to people

Target-driven

Resilient

Professional demeanor

Tools

CRM software

Job description

Part-time:Any 3 days (minimum) per week between Monday-Saturday - Hours 9-5pm

| Full Training Provided | In South London Office

River is entering an exciting new chapter.

With our move into a brand-new South London office, we're growing our sales team and looking for ambitious, confident individuals who are ready to build a career in sales through live events and face-to-face customer engagement.

At River, we specialise inface-to-face sales and customer acquisition, representing leading UK brands through high-footfall promotional events, pop-up campaigns, exhibitions and retail activations. We help our clients grow their customer base while giving our team the opportunity to develop valuable commercial skills in a supportive, fast-paced environment.

This is not a door-to-door role. All campaigns take place at organised event locations.

No previous sales experience is required. We provide full training from day one and promote based on performance, attitude and development.

The Role

As aSales & Events Assistant, you'll be at the forefront of our live campaigns, speaking directly with customers, representing well-known brands and generating new customer acquisitions.

Your primary focus will besales, building rapport with customers, identifying their needs, explaining products and services, and helping them sign up with confidence.

As you develop within the business, you'll also gain exposure to the operational side of events, including campaign planning, event logistics, team coordination and event set-up, providing a clear pathway into leadership and management.

What You'll Be Doing

• Representing leading UK brands at promotional events and customer acquisition campaigns
• Speaking confidently with members of the public and generating new customers
• Delivering engaging product and campaign presentations
• Building strong customer relationships and creating positive brand experiences
• Achieving individual and team sales targets
• Working alongside experienced sales professionals and mentors
• Participating in daily sales coaching and ongoing development
• Learning sales psychology, objection handling and customer communication techniques
• Supporting event operations and campaign organisation as you progress
• Assisting with event planning, logistics and set-up when moving into leadership responsibilities
• Developing commercial skills across sales, marketing, client management and business operations

What We're Looking For

We're far more interested in mindset than previous experience.

You could be a great fit if you are:

• Confident and enjoy speaking with new people
• Motivated by targets and personal achievement
• Competitive with a positive attitude
• Resilient and eager to learn
• Professional and reliable
• Comfortable working in a fast-paced environment
• A strong communicator with excellent interpersonal skills
• Looking for long-term career progression
• Willing to take ownership of your development

Previous experience in sales, retail, hospitality, customer service, events, promotions or marketing is beneficial butnot essential.

What River Offers

• Full sales training from day one
• Daily coaching and one-to-one mentorship
• Clear progression into Team Leader, Assistant Manager and Management positions
• Experience across sales, customer acquisition, event marketing and campaign management
• Opportunities to learn event planning, campaign coordination and operational management as you progress
• Modern South London office
• Supportive, ambitious team culture
• Team incentives, recognition programmes and travel opportunities

At River, we promote from within.

Many of our managers began in this role before progressing into leadership positions where they now:

• Lead and develop sales teams
• Organise event logistics and set-up
• Recruit and train new team members
• Build client relationships
• Support business growth and expansion

Your progression is based on your performance, development and commitment—not simply how long you've been with the business.

Why Join River?

We're building more than a sales team—we're building future leaders.

If you're looking for a career where you'll develop confidence, communication skills, commercial awareness and leadership experience while earning through your performance, River offers genuine progression and continuous support.

You’ll join an ambitious team that values professionalism, accountability, development and results.

Location

Vauxhall, South London

Hours

9-5PM Full-time 5 days / Part Time 3 days

Work Style

Office-based with daily event campaigns

Training

Full training provided