Event Sales Manager

Strateegialabor OÜ; Shifnal; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A dynamic event management company is seeking an Event Sales Manager to lead the sales strategy for conferences and awards. You will drive revenue through sponsorships and delegate sales, leveraging 5+ years of B2B sales experience. Strong communication and negotiation skills are essential, along with proficiency in CRM systems. This role is based in Shropshire with flexible working options.

Qualifications

• Minimum 5 years experience in B2B sales, preferably within events.
• Proven track record in meeting or exceeding sales targets.
• Confident in outbound sales activity, including cold calling and proposal development.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Build and maintain long-term relationships with potential clients.
• Manage sales pipeline and activity using the company’s CRM system.

Skills

Communication skills

Negotiation skills

B2B sales experience

CRM proficiency

Organizational skills

Job description

We’re looking for a dynamic Event Sales Manager to lead the commercial sales strategy across our exciting portfolio of conferences and industry awards. In this pivotal role, you’ll drive event revenue by securing sponsorships, partnerships, and delegate sales. We’re seeking a proactive, results‑driven sales professional with proven success in B2B event sales who’s passionate about building relationships and delivering exceptional event experiences.

Key Responsibilities

• Sales and Revenue Generation: develop and execute sales plans to achieve commercial targets.
• Proactively sell events – awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.
• Client Relationship Management: build and maintain long‑term relationships with potential clients and serve as the main point of contact for commercial clients before, during, and after events.
• Sales Operations and Reporting: manage sales pipeline and activity using the company’s CRM system, maintain accurate records of all leads, conversations, proposals, and outcomes, and provide regular reporting on sales performance, pipeline status, and forecasting.
• Collaboration and Internal Communication: work closely with the marketing team to align on campaigns and promotional activities, collaborate with the events and content teams to develop commercially viable programmes, and contribute to post‑event reviews and strategic planning for future events.

Person Specification

Essential Skills And Experience

• Minimum 5 years experience in B2B sales, preferably within events.
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Experience with CRM system.
• Highly organised and able to manage multiple priorities simultaneously.

Desirable Skills And Experience

• Existing relationships within relevant industries.
• Knowledge of the event lifecycle.

Key Performance Indicators (KPIs)

• Revenue achieved across sales.
• Conversion rates from outreach to closed sales.
• Client satisfaction and retention.
• CRM data accuracy and reporting consistency.

Working Conditions

Office based in Shropshire, with flexible/hybrid working options available. Some travel within the UK.