Location: Hertford (Hybrid — 2 days WFH)
Up to £30,000 basic | OTE £50,000+ with uncapped commission
We're recruiting for an Event Sales Manager on behalf of a well-established B2B events business known for creating powerful connections between procurement professionals and industry suppliers through face-to-face Forums and Summits.
This is a 360 commercial role with real ownership — you'll take full responsibility for 2-3 major B2B events per year, along with their associated media, newsletter and digital platforms. It's built for a driven sales professional who wants autonomy, ownership and uncapped earning potential.
Your Day Might Include
- Managing your own event revenue and achieving/exceeding sales targets.
- Building a strong pipeline through proactive outreach, cold calling and targeted campaigns.
- Running confident, consultative sales calls with new and existing clients.
- Developing relationships with decision-makers and negotiating high-value deals.
- Leading pre-event planning, communication and commercial delivery.
- Delivering an exceptional onsite experience and securing a strong rebook percentage.
- Attending industry events to build networks and understand market trends.
You'll thrive here if you're:
- Experienced — minimum 2 years' B2B sales, ideally events, media or subscriptions.
- Proven in meeting and exceeding revenue targets.
- Confident on the phone with strong rapport-building skills.
- Skilled in negotiation, objection handling and closing.
- Comfortable owning both new business development and existing accounts.
- Organised, proactive, and motivated by progression and financial reward.
Additional skills that'll set you apart:
- Confident running discovery calls and persuasive sales presentations
- Strong commercial awareness and value-based selling
- Skilled with LinkedIn and digital tools for outreach and lead generation
- Confident managing long sales cycles with multiple decision-makers
What's on offer:
- Basic salary up to £30,000, OTE £50,000+ with uncapped overperformance commission
- 23 days' holiday plus all UK bank holidays, and your birthday off
- Additional earnings directly tied to percentage over target
- Clear career progression through a structured in-house sales academy
- Hybrid working — 2 days WFH per week
- Monthly team incentives and rewards, plus access to an Elite Sales Achievement Club
- Extra annual leave based on loyalty
- Company-wide summer and Christmas events, free onsite parking
- A positive, high-energy environment where ambition is genuinely rewarded