Event Sales Manager

Anderson Scott Solutions; England; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Event Sales Manager to lead its commercial sales function for events. The ideal candidate will have at least 5 years of B2B sales experience, a proven sales track record, and excellent communication skills. This role requires proactive sales efforts and the ability to manage multiple priorities. Own transport is essential due to the location. Competitive salary of up to £45k depending on experience.

Qualifications

• Minimum 5 years experience in B2B sales, preferably within events.
• Proven track record in meeting or exceeding sales targets.
• Confident in outbound sales activity, including cold calling and proposal development.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Build and maintain long-term relationships with potential clients.
• Manage sales pipeline using the company CRM system.

Skills

B2B sales experience

Sales target achievement

Communication skills

Negotiation skills

CRM experience

Organizational skills

Job description

Event Sales Manager
Telford Outskirts - Own transport is essential due to location

Up to £45k DOE

My client is looking to recruit an experienced Event Sales Manager who is responsible for leading the commercial sales function for the agency s events portfolio. This position requires a proactive sales professional with a strong track record in B2B events sales.

Event Sales Manager Key Responsibilities:

Sales and Revenue Generation

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.

Client Relationship Management:

• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.

Sales Operations and Reporting:

• Manage sales pipeline and activity using the company s CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

Collaboration and Internal Communication:

• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.

Event Sales Manager Essential Skills and Experience:

• Minimum 5 years experience in B2B sales, preferably within events
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Experience with CRM system
• Highly organised and able to manage multiple priorities simultaneously.
• Own Transport due to location

Event Sales Manager Desirable Skills and Experience:

• Existing relationships within relevant industries
• Knowledge of the event lifecycle

To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions