event sales Manager

Apogee Corporation*; Crawley; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading events agency is seeking an experienced Event Sales Manager based in Shropshire to lead the commercial sales function for their events portfolio, including conferences and awards. The ideal candidate should have a minimum of 5 years' experience in B2B sales and a proven track record of meeting sales targets. This role offers a salary of £40,000 - £45,000 per annum with flexible/hybrid working options and opportunities for bonuses once established.

Benefits

Bonus scheme

Flexible working options

Qualifications

• Minimum 5 years' experience in B2B sales, preferably within events.
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events, identifying and qualifying prospective clients.
• Build and maintain long-term relationships with clients.

Skills

B2B sales experience

Communication skills

Negotiation skills

CRM system experience

Organisational skills

Job description

Our client based in the Shropshire countryside is looking for a full time permanent event sales Manager who will be responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards.

Responsibilities

As part of the role, you will be developing and executing sales plans to achieve commercial targets, proactively sell events – awards and conferences, identifying and qualifying prospective clients through research, outreach, and networking and also preparing tailored sales proposals and pitch documents.

You will be building and maintaining long-term relationships with potential clients, serving as the main point of contact for commercial clients before, during, and after events, managing sales, pipeline and activity using the company's CRM system, in addition maintaining accurate records of all leads, conversations, proposals, and outcomes, whilst providing regular reporting on sales performance, pipeline status, and forecasting.

This role means you will work closely with the marketing team to align on campaigns and promotional activities, collaborate with the events and content teams to develop commercially viable programmes and contributing to post‑event reviews and strategic planning for future events.

Qualifications

• Minimum 5 years' experience in B2B sales, preferably within events
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Experience with CRM system
• Highly organised and able to manage multiple priorities simultaneously.
• Having existing relationships within relevant industries (Preferable)
• Knowledge of the event lifecycle

Location & Salary

Office based in Shropshire, with flexible/hybrid working options available. Some travel within the UK. Salary £40,000 - £45,000 per annum. Bonus scheme will be implemented once the role has been established. 9‑5 pm office hours.

If you are interested in the role, please click to APPLY.