Event Sales Executive

Broadway Events; Reading; On-site; GBP 24,000 - 36,000; Full time

Job summary

A leading events company is seeking a proactive Event Sales Executive to join their team in Reading. This role involves selling exhibition space within the education and healthcare sectors, building solid client relationships, and hitting sales targets in a fast-paced environment. The ideal candidate should have sales experience and be comfortable with outbound calls. The position offers a salary of £24,000 with OTE up to £36,000 and excellent benefits.

Benefits

Sales Progression Scheme

Personalised Training & Development Plan

Recognition Scheme

Birthday Day Off

Increased Holiday Entitlement with Service

Onsite Parking

Team Perks (fresh fruit, occasional lunches)

Collaborative & Fun Work Culture

Qualifications

• At least 1 year of experience in sales, telesales or customer service.
• Proactive, adaptable, and resilient; thrives under pressure.
• Strong attention to detail and organization.

Responsibilities

• Sell exhibition stand space and sponsorship opportunities.
• Build and manage relationships with clients.
• Source and qualify new business leads.
• Collaborate with the sales team to hit targets.
• Provide excellent customer service.

Skills

Sales experience

Outbound calling

Communication skills

Negotiation skills

Attention to detail

CRM system usage

Job description

Company Description

At Broadway Events, we create trade events where communities connect, innovate and thrive. With a proven track record of attracting top business decision-makers, our exhibitions are a hub for insights, innovation and commercial success.

We're powered by a passionate team who bring energy and individuality to everything they do. We thrive on the fast pace of the events industry and are proud to deliver exceptional experiences for our customers.

Job Description

The Role: We're looking for a proactive, confident and driven sales professional to join our growing team. As an Event Sales Executive, you'll play a key role in the success of our B2B exhibitions in the education and healthcare sectors. You'll build relationships, grow revenue and become a champion within these impactful industries.

This role is ideal for someone who enjoys selling over the phone, thrives on hitting targets and is eager to develop their career in a fun, collaborative team environment.

You'll be expected to maintain a high level of outbound client engagement (minimum 70 minutes daily), focusing strongly on new business generation.

Key Responsibilities

• Sell exhibition stand space and sponsorship opportunities to new and existing clients
• Build and manage strong relationships with clients to encourage upselling and repeat business
• Source and qualify new business leads
• Attend competitor and partner events to identify new opportunities
• Be onsite at events for setup, live days, and face-to-face selling
• Use our CRM system effectively to manage your sales pipeline and activity levels
• Collaborate with the sales team to hit individual and team targets
• Provide excellent customer service, responding to exhibitor questions and feedback
• Quote prices, negotiate, and close sales confidently
• Support the wider team with ad hoc tasks as needed

Essential Skills & Experience

• At least 1 year of experience in sales, telesales or customer service
• Comfortable making outbound calls and working in a target-driven environment
• Excellent communication and negotiation skills
• Proactive, adaptable, and resilient; you thrive under pressure and handle rejection professionally
• Strong attention to detail and well-organised
• Energetic and enthusiastic with a team-focused mindset
• Experience using CRM systems is a bonus

Whats in it for you?

Salary

£24,000 Basic, £36,000 OTE + Uncapped Commission over OTE

Benefits

• Sales Progression Scheme structured path for growth and promotion
• Personalised Training & Development Plan
• Recognition Scheme we love celebrating wins!
• Birthday Day Off
• Holiday Entitlement Increases with Service
• Onsite Parking
• Team Perks fresh fruit, occasional lunches, and regular social events
• Collaborative & Fun Work Culture

Hours

37.5 hours per week: Monday - Friday 9am - 5pm

Location

Ringwood, Hampshire