Event Sales Executive

Hornblower; Greater London; Hybrid; GBP 26,000 - 35,000; Full time

Benefits offered by this job

Hybrid work after training

Job summary

City Cruises UK, part of the Hornblower Group, seeks a Charter Sales and Event Delivery Executive to promote and sell private hire experiences across London and York. You will deliver a professional service, aiming to meet and exceed sales targets while coordinating with on-board teams.

Hybrid working available after training. The role supports growth of the Charter Sales team and enhances guest experiences across our brands.

Qualifications

• Proven sales experience in events/travel environment.
• End-to-end events sales and delivery for corporate and private events.
• Strong negotiation and client-relations skills.
• Confident communicator with ability to build rapport.
• Customer service experience in person and by phone.
• Highly organised with ability to meet deadlines.
• Attention to detail and adaptability.
• Flexible “can do” attitude; ability to work outside normal hours.
• Familiar with new technology and databases.

Responsibilities

• Promote and sell private hire experiences for City Cruises UK.
• Deliver professional, polite and proactive service to guests.
• Work with Charter Sales Manager to achieve revenue and profits targets.
• Develop relationships with 3rd party agents, corporate clients and partners.
• Attend monthly sales meetings and participate in product development.
• Coordinate guest requirements with on-board event delivery teams.
• Assist in launching new products and CRM database builds.
• Represent the brand at events and build business relationships.

Skills

Proven sales experience

End-to-end events sales

Negotiation skills

Confident communicator

Customer service

Highly organised

Attention to detail

Flexible attitude

Work outside hours

Technology & databases

Events management certificates

Boat/Thames knowledge

Tools

Microsoft Office

Job description

City Cruises London UK, Cherry Garden Pier, London, London, City of, United Kingdom

Job Description

Posted Wednesday 29 July 2026 at 02:00

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems . Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfrontlogisticsand management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation,ticketingand website integration services for clients in the transportation,tourismand entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’sadditionalcorporate officesresidein San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visithornblowercorp.com.

This is a full time, fixed term position until the end of November 2026 paying £30,000 p/a plus bonus incentive.

Hybrid working available after training period completed.

Position Summary:

City Cruises UK is part of the City Experiences division of the Hornblower Group, a global leader in world-class experiences and transportation services. We operate public dining and sightseeing cruises as well as private charters for corporate events, birthday parties, weddings, or other special occasions across London and York.

Known internally as the Charter Sales and Event Delivery Executive – supports our mission to create amazing experiences for our guests by delivering a professional, polite and proactive service.

As a member of our Charter Sales team, you will actively promote and sell our private hire experiences. You will be passionate about delivering the very best experience for our guests whilst achieving targets and assisting with the growth of this team. The ability to interact with guests and internal team members is essential

• Provide exceptional hospitality to guests and coworkers as prescribed in our RESPECT service system
• Provide a smooth and professional sales process that befits the City Cruises UK brand.
• Work closely with the Charter Sales Manager to achieve budgeted sales revenue and profit levels for Direct and Trade boat charters, including boat hire and food and beverage sales
• Assist in the development of key relationships with 3rd party agents, corporate clients and business partners
• To attend monthly sales meetings to discuss revenue vs budget
• Work with Charter Sales and Manager Head of Events in the development of new products on the charter range and look to develop combined package offerings
• Coordinate all guest requests and ensure guest requirements are communicated to the on board event delivery teams
• To meet, on a rotational basis, with the Event delivery team to ensure events run smoothly.
• Assist in the launch of new products
• Assist in the database build of a CRM system, to build enquiries and database to provide a detailed mailing list
• Host viewings and familiarisation visits as required
• Attend charter events when required and 4 per year minimum to provide feedback in product improvement.
• Raise Purchase Orders for charter products
• Attend events representing the brand and to build relationships to grow business
• Assist on additional research as required.
• Assist with booking Piers and third party vendors.
• Additional duties as may reasonably be required

Requirements & Qualifications:

• Proven sales experience (minimum 2 years) in an events/travel environment
• Demonstrable experience in end to end events sales and delivery for both corporate and private events including budget tracking
• Excellent Negotiation Skills – to negotiate a suitable product package with the customer
• Confident communicator with the ability to quickly build rapport with clients both on the telephone and face to face
• Customer services experience both face to face and via telephone
• Highly organised with proven ability to deliver to tight deadlines
• Excellent attention to detail
• Aligns behaviours with company values
• Flexible "can do" attitude with the ability to react calmly in pressurised situations
• Availability to work outside of normal office hours including weekends to ensure delivery of events
• Excellent computer software skills (Microsoft Office suite), including diary and database management systems
• Be competent working with new technology and databases
• Confident in provision of management statistics in Managers absence Desirable though non-essential
• Certificates in Events Management
• Boat or Thames River knowledge

All employees must commit to upholding our RESPECT values. They are as follows:

• Respect We will value, appreciate and respect each other. We will foster diversity and inclusivity.
• Environment We will Respect our planet. We will conserve, protect, and educate. We will practice environmental stewardship.
• Safety #1 We will think and work safely. We will follow safety standards and instructions. We will create a safe and secure workplace.
• Professionalism We will conduct ourselves professionally. We will take responsibility for our actions. We #will own the problem until it is solved.
• Exceed We will continuously improve. We will exceed standards and expectations.
• Communication We will be open and honest. We will choose a respectful approach. We will share information with others effectively.
• Teamwork We will exist to serve others. We will anticipate the needs of others. We will have fun and practice "enthusiastic friendliness".

As an equal opportunities’ employer, we are committed to the equal treatment of all current and prospective employees and do not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to create a diverse and inclusive environment. Candidates for employment or promotion will be assessed objectively against the requirements for the position.

City Cruises London UK, Cherry Garden Pier, London, London, City of, United Kingdom