Event New Business Director

Live Recruitment; Greater London; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

New business incentive scheme

Discretionary bonus

Job summary

Live Recruitment is seeking an Event New Business Director to drive the agency's growth across sponsorship activation, consumer brand experiences and B2B events. You will own the new business pipeline, lead major pitches across global offices and shape the external narrative to take the business to market.

The right candidate has a background in agency marketing and new business, with a track record of winning pitches and RFPs, and the ability to connect creative, commercial and strategic

Qualifications

• Experience in new business development for an agency or consultancy.
• Proven track record in leading pitches and RFP responses.
• Strong ability to connect creative, commercial and strategic conversations.

Responsibilities

• Build and manage a clear new business pipeline from early prospecting through to pitch conversion.
• Lead and support major RFP responses, ensuring narrative clarity and strategic rigour.
• Drive agency positioning and thought leadership across external platforms and PR.
• Act as connector between senior leadership and department heads across all offices.
• Identify organic growth opportunities within existing client relationships.
• Turn event results and data into compelling case studies and growth tools.
• Manage relevant awards, speaker and judging opportunities to raise agency profile.

Job description

Hybrid working - 3 days London office, 2 from home - Unique opportunity to join this award-winning sponsorship activation, consumer brand experience and B2B corporate events agency!

• New Business Incentive Scheme from day one
• Strategic influence on agency direction and positioning
• Discretionary bonus scheme, paid out for three consecutive years
• B Corp certified, award-winning work for your portfolio
• Genuine investment in your development within a collaborative team
• Health insurance

The Company

This is leading experiential marketing agency with global offices, trusted by household-name brands across technology, consumer and corporate sectors. Offering three distinct service lines sitting under one roof: sponsorship activation, consumer brand experience and B2B corporate events. The agency is at an active inflection point, repositioning from event delivery business to strategic experiential marketing partner, and it is bringing in an Event New Business Director to lead that charge externally. Leadership backing for that ambition is visible in how decisions get made and ideas get heard.

The Role

The Event New Business Director is a pivotal hire: the person who owns the agency's growth pipeline, leads its most important pitches across all three service lines and four global offices, and shapes the external narrative that takes the business to market.

• Build and manage a clear new business pipeline from early prospecting through to pitch conversion
• Lead and support major RFP responses, ensuring narrative clarity and strategic rigour
• Drive agency positioning and thought leadership across external platforms and PR
• Act as connector between senior leadership and department heads across all offices
• Identify organic growth opportunities within existing client relationships
• Turn event results and data into compelling case studies and growth tools
• Manage relevant awards, speaker and judging opportunities to raise agency profile

The Candidate

The right candidate brings a genuine new business and agency marketing background rooted in the experiential or live events industry. To step into this as Event New Business Director, you will have led and won major pitches and RFPs, with the sector contacts and category knowledge to open doors and hold the room.

Experience repositioning or shaping an agency's market narrative would be beneficial but is not essential, as would familiarity with sponsorship activation or the B2B events space. What matters most is the instinct to work across creative, commercial and strategic conversations with equal confidence, and the drive to build something, not simply maintain it.

As a specialist events recruitment agency we help our clients build the most talented and diverse teams in the UK. We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity. We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.

Vacancy Ref: LGK18216