Event Marketing Manager – B2B Events

JACKSON BARNES; City Of London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading recruitment agency in London seeks an Event Marketing Manager for B2B Events to lead multi-channel marketing campaigns. You will work in a hybrid environment with a competitive salary of up to £45,000, profit share, and bonuses. The role involves planning and executing marketing strategies while collaborating with multiple teams. Ideal candidates should have prior experience in B2B events marketing and be data-driven professionals who can thrive in a fast-paced environment.

Benefits

Profit Share

Bonuses

Career Development Opportunities

Qualifications

• Proven work experience as a Senior Marketing Executive or Marketing Manager in B2B events.
• Strong understanding of analytics to optimize campaigns.
• Ability to manage projects under tight deadlines.

Responsibilities

• Plan and execute multi-channel marketing campaigns for events.
• Collaborate with teams to create marketing collateral.
• Manage social media, SEO, PPC, and email marketing.

Skills

Digital marketing

Data-driven decision making

B2B marketing

Marketing technology tools

Project management

Job description

Event Marketing Manager – B2B Events

Central London | Hybrid (3 days in-office) + Travel

Salary up to £45,000 + Profit Share + Bonus + Benefits

Are you a strategic, hands‑on marketer who thrives on creating impactful B2B campaigns and driving real business results? We’re looking for an Event Marketing Manager to join a fast‑paced, ambitious team delivering high‑profile events for senior professionals in financial services sectors.

This role offers full ownership of multi‑channel marketing campaigns, digital engagement, and audience growth – perfect for someone who enjoys contributing ideas, and making an immediate impact in a collaborative, results‑focused environment.

Why This Role Stands Out

• Creative Freedom & Impact: Shape and deliver marketing campaigns from strategy through execution, influencing how events are promoted and experienced. Your ideas matter.
• Fast‑Paced, Ambitious Team: Work in a dynamic, collaborative environment where autonomy is rewarded and initiative is encouraged.
• Data‑Driven & Results‑Focused: Measure, optimise, and report on campaign performance, using insights to improve reach, engagement, and conversions.

What You’ll Be Doing

• Plan, execute, and optimise multi‑channel marketing campaigns to attract, engage, and nurture event audiences.
• Collaborate with content, sales, and design teams to create compelling copy, messaging, and marketing collateral.
• Manage digital marketing, social media, websites, SEO, PPC, and email campaigns.
• Track KPIs, analyse results, and deliver actionable insights to improve campaign performance.
• Work with designers and videographers to produce visual and video assets for campaigns.
• Maintain and segment audience data for targeted campaigns and lead generation.
• Build and maintain relationships with stakeholders, partners, and media to maximise reach.
• Support and mentor junior team members.
• Attend events and provide onsite marketing support.

Who You Are

• Proven work experience as a Senior Marketing Executive or Marketing Manager within B2B events industry. Skilled in digital, social, email, and direct marketing campaigns, with a strong understanding of best practices. Data‑driven, comfortable using analytics to optimise campaigns and demonstrate ROI. Proactive, organised, and able to manage multiple projects under tight deadlines. Confident working independently while collaborating effectively across teams. Experienced with marketing technology tools, platforms, and reporting.

What’s on Offer

• A high‑energy, ambitious team with scope to shape strategy and influence growth.
• Opportunity to run innovative, data‑driven campaigns and see the direct impact of your work.
• Experience across multi‑channel marketing, B2B audience engagement, and event campaigns in a fast‑moving sector.
• Hybrid working, competitive salary, profit share, bonuses, and career development opportunities.

If you’re an ambitious B2B marketer who thrives on fast‑moving environments, creative campaigns, and data‑driven results, and wants full ownership of high‑profile events, this is the role for you.

Interested? Apply now or contact [e-mail] | 0203 488 2620 in confidence for an initial discussion.

Visit www.jbrecruitment.co.uk to learn more about how we connect top commercial talent with world‑class media and events organisations.

About Jackson Barnes Recruitment

Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:

• Researcher
• Conference producer
• Event Marketing
• Sales – delegate, sponsorship & Business Development
• Event Manager
• Editor

We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.