Event Marketing Manager

LNRS Data Services Ltd Company; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

LexisNexis Risk Solutions is seeking a commercially minded Event Marketing Manager to lead marketing activity for ICIS events. You will develop and deliver integrated marketing campaigns that drive audience engagement, delegate acquisition, sponsorship opportunities and commercial performance.

Working closely with stakeholders across Events, Sales, Content and Customer Success, you will help ensure marketing activity is targeted, relevant and aligned to business goals.

Qualifications

• Proven B2B marketing experience, ideally in events, conferences, media or other commercially focused environments.
• Experience planning and delivering integrated campaigns that support revenue, delegate acquisition, lead generation and customer engagement goals.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders.
• Good understanding of audience segmentation, campaign targeting and data-led acquisition.
• Strong copywriting and editing skills, with the ability to create clear, customer-focused campaign messaging.
• Confident using campaign performance, customer insight and commercial data to optimise marketing activity.
• Strong communication and stakeholder management skills across Sales, Content, Product and Operations teams.

Responsibilities

• Develop commercially focused marketing strategies for a portfolio of events, aligned to revenue targets, customer needs and business priorities.
• Own integrated marketing campaigns from planning and proposition development through to execution, reporting and optimisation.
• Define target audiences, campaign objectives, channel plans and success measures for each event.
• Translate customer insight, market developments and event propositions into clear, targeted messaging.
• Deliver high-quality campaign activity across email, web, social, content, partnerships and sales enablement.
• Partner with Sales to support delegate acquisition, sponsorship lead generation, strategic account engagement and revenue performance.
• Collaborate with Content, Editorial, Product, Analytics and Operations teams to strengthen event propositions and improve campaign effectiveness.
• Monitor campaign performance and commercial outcomes, using insight to optimise activity and inform future event strategies.

Skills

B2B marketing experience

Campaign planning

Project management

Audience segmentation

Copywriting

Data-driven decisions

Stakeholder management

Job description

Introduction

Are you passionate about creating impactful marketing campaigns that connect customers, markets and communities through industry-leading events? Do you enjoy combining strategic thinking, commercial focus and hands-on delivery to drive audience engagement and business growth?

About the Business

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel, and supply and demand data. You can learn more about ICIS at https://www.icis.com/explore.

About our Team

Our teams are fueled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all - we're creative problem solvers with an entrepreneurial spirit.

About the Role

We are looking for a commercially minded Event Marketing Manager to lead marketing activity for a portfolio of ICIS events. In this role, you will develop and deliver integrated marketing campaigns that drive audience engagement, delegate acquisition, sponsorship opportunities and commercial performance. Working closely with stakeholders across Events, Sales, Content and Customer Success, you will help ensure marketing activity is targeted, relevant and aligned to business goals.

Responsibilities

• Develop commercially focused marketing strategies for a portfolio of events, aligned to revenue targets, customer needs and business priorities.
• Own integrated marketing campaigns from planning and proposition development through to execution, reporting and optimisation.
• Define target audiences, campaign objectives, channel plans and success measures for each event.
• Translate customer insight, market developments and event propositions into clear, targeted messaging.
• Deliver high-quality campaign activity across email, web, social, content, partnerships and sales enablement.
• Partner with Sales to support delegate acquisition, sponsorship lead generation, strategic account engagement and revenue performance.
• Collaborate with Content, Editorial, Product, Analytics and Operations teams to strengthen event propositions and improve campaign effectiveness.
• Monitor campaign performance and commercial outcomes, using insight to optimise activity and inform future event strategies.

Requirements

• Proven B2B marketing experience, ideally in events, conferences, media, information services or another commercially focused environment.
• Experience planning and delivering integrated campaigns that support revenue, delegate acquisition, lead generation and customer engagement goals.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders.
• Good understanding of audience segmentation, campaign targeting and data-led acquisition.
• Strong copywriting and editing skills, with the ability to create clear, customer-focused campaign messaging.
• Confident using campaign performance, customer insight and commercial data to optimise marketing activity.
• Strong communication and stakeholder management skills across Sales, Content, Product and Operations teams.

Risk benefit statement

Learn more about the LexisNexis Risk team and how we work.

Careers

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Equal Opportunity Employment

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.

About LexisNexis Risk Solutions

At LexisNexis Risk Solutions, our businesses span multiple industries providing customers with innovative technologies, information-based analytics, decisioning tools and data management services that provide market-specific solutions. Approximately 11,100 employees in offices throughout the world support our brands by serving customers in more than 190 countries and territories. LexisNexis Risk Solutions is part of RELX, a global provider of information and analytics for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com and www.relx.com.