European Retail Media Lead — Data-Driven Growth & Budgets

Tarsh & Partners Marketing Recruitment; England; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Tarsh & Partners Marketing Recruitment represents a Global Consumer Products Company seeking their next Retail Media Manager in Surrey. Translate commercial and media goals into high-performing retail media strategies across Europe, with full budget ownership and cross-functional collaboration.

You'll lead the relationship with the client’s retail media agency partner, overseeing paid search and DSP strategies, and manage budgets across KPIs including ROAS and conversion, applying MMM and

Qualifications

• Proven experience translating commercial/media goals into retail media strategies across European markets.
• Experience leading budgets and agency partnerships in retail media.
• Strong analytical skills to interpret MMM and brand health metrics.

Responsibilities

• Translate commercial and media goals into high-performing retail media strategies across multiple European markets.
• Lead retail media strategy across European markets with full budget ownership.
• Oversee relationship with the client’s retail media agency partner and manage campaigns on Amazon and other sites.
• Own end-to-end performance measurement of retail media spend and data clean room initiatives.

Skills

Retail media

Budget ownership

Analytics

Test & Learn

MMM

Cross-functional

AI-powered tools

Education

Degree in Business/Marketing/Digital

Tools

Retail media platforms

DSP

Amazon advertising

Job description

Location: Surrey (4 days/week office)

Ref: TP4525-26

📈 Translate commercial & media goals into high-performing retail media strategies across multiple European markets

📈 Lead retail media strategy across European markets with full budget ownership

💡 Drive innovation through Test & Learn initiatives and platform betas

🐾 Shape the future of digital commerce in the pet nutrition sector

🤝 Work within a caring, inclusive culture that values authenticity and collaboration

🚀 Clear pathways for career advancement within a global organisation

Alongside a generous benefits package, you’ll be immersed in a caring, inclusive environment collaborating with colleagues across Europe, where your contributions are valued and your professional growth is actively supported.

We are partnering with a Global Consumer Products Company to find their next Retail Media Manager. Our client operates in over 200 countries and is known for trusted household brands spanning Personal Care, Home Care and Pet Nutrition backed by innovation, science-led development, and staffed by the best and brightest people who are passionate about pet care and nutrition!

This is a chance to translate commercial and media goals into high-performing retail media strategies across multiple European markets. You'll sit at the intersection of Brand Marketing and Customer Development, driving demand for our client's brands both on and off retailer platforms including Amazon and specialist petcare sites. You'll lead the relationship with our client's retail media agency partner, overseeing complex paid search and DSP strategies, and take ownership of budgets across key KPIs including consumer attraction, ROAS, and conversion — all while leveraging advanced analytics including MMM and using test-and-learn frameworks.

• Supporting the customer team, activating brand growth plans for major on-line retailers via exceptional media execution
• Being the primary contact for the retail media agency across Europe, ensuring budgets are correctly optimized
• Leading media analytics initiatives including MMM and Brand Health tracking to monitor ROI
• Developing and executing Test & Learn roadmaps covering modular content and new platform betas
• Planning retail media programs across Search, DSP, and other platforms, localised for European markets
• Owning end-to-end performance measurement of retail media spend
• Taking ownership of Data Clean Room strategy, partnering closely with CRM and data team
• Exceptional academic background, ideally with a degree in Business, Marketing, Digital, or a related field
• Extensive media experience, ideally gained within a global client-side business or digital media agency
• Proven experience activating campaigns across retail media channels and the broader digital media landscape
• Strong analytical rigor, with the ability to interpret MMM data and Brand Health metrics
• Demonstrated critical thinking and advanced problem-solving capabilities
• Excellent understanding of media measurement and optimisation strategy including AI-powered tools
• Commercial acumen — a clear grasp of how brand & retail marketing and media investment drive commercial
• Strong collaboration and project management skills, working within cross-functional teams
• Not essential but proficiency in a second European language would be a bonus

If you're looking to build your media and digital marketing career and have the skills to succeed in this role, please send your CV to Adam Tarsh today.We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]