Europe Marketing Procurement Specialist, Brand Partnerships (Sponsorship, Talent, Culture and E[...]

Diageo; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global brand company is seeking a Europe Marketing Procurement Specialist to lead the Brand Partnerships category across multiple sectors. This role involves strategic execution, stakeholder engagement, and sourcing excellence. Candidates should have a strong background in procurement, analytical skills, and experience in negotiations. Join us for a competitive rewards package and flexible working arrangements.

Benefits

Competitive base salary and bonus scheme

Contemporary work-life balance policies

Contributory pension scheme

Comprehensive health insurance

Share options

Qualifications

• Dynamic individual thriving in fast-paced environments.
• Experience in Procurement, Marketing, or Sponsorship roles.
• Strong analytical skills with understanding of cost drivers.
• Demonstrated ability to influence stakeholders.
• Leadership and communication capabilities.
• Experience in high-spend negotiations is advantageous.

Responsibilities

• Lead Brand Partnerships Category across Sponsorships and Talent.
• Support execution of category strategies with global teams.
• Cultivate key internal and external stakeholder relationships.
• Manage agency ecosystem development for business needs.
• Drive sourcing activities and negotiations.
• Ensure compliance through risk management processes.
• Utilize data for decision making and insights generation.

Skills

Procurement experience

Analytical skills

Strategic change execution

Strong communication skills

Independent thinking

Negotiation experience

Job description

Job Description

Job Title

Europe Marketing Procurement Specialist, Brand Partnerships (Sponsorship, Talent, Culture and Entertainment)

Contract

12 month fixed term contract

Location

London / Dublin / Amsterdam / Hamburg / Madrid

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About this role

The Europe Marketing Procurement Specialist Procurement Market role is part of our global community of procurement professionals that are responsible for delivering a significant contribution towards Diageo’s business, productivity and growth goals. Within Marketing A&P, the Brand Partnerships category is a top investment area with multiple partnerships across music, sport and talent.

As Category Lead in Europe you will join the fantastic Europe Marketing Procurement team. Scope of Europe region includes Great Britain, Ireland, France, Iberia, DACH (Germany, Switzerland & Austria), Italy, Benelux & Nordics, Greece, Poland, Eastern Europe (EE), and Middle East & North Africa (MENA).

You will be responsible for leading the Brand Partnerships Category across Sponsorships, Talent, Culture and Entertainment including:

• Building Category Plans: Applying strategic procurement excellence, through feeding into the Global Category Strategy and creation of the Europe Category Strategy/Implementation plan. Your plans should consider market insights, deliver excellence benefits, and drive value in line with targets.
• Strategic Execution: Supporting end-to-end execution of category strategies, working with global and other market category professionals in line with strategy.
• Business Partnering: Cultivate and nurture key stakeholder connections internally and externally to help shape investment decisions, drive commercial advantage, minimize risk, and ensure quality of delivery and performance.
• Agency Ecosystem Management: Drive development and optimization of the agency ecosystem for business and brand needs.
• Sourcing Excellence: Spearhead sourcing activities including negotiating with agency partners, implementing workplans, navigating agency selection processes, and contracting.
• Relationship Collaboration Programme (RCP) Leadership: Drive RCP initiatives across relevant areas.
• Driving the Highest Standards of Compliance: Through risk management processes, spend monitoring, segmentation, savings tracking & reporting, contract management, cost modelling/benchmarking.
• Data-Led Decision Making: Utilize key tools and data to generate insights that enable you to objectively challenge established practices to stimulate alternative thinking and influence decision-making.
• Subject Expertise: Develop deep expertise in specific spend categories.

In addition to category deliver the Specialist will play a key role with the rest of the team to drive us against the wider Procurement Ambition and vision.

About you

We are looking for a dynamic individual with the ability to thrive in an agile and fast‑paced environment while finding clarity in ambiguous situations by stimulating alternative thinking. We want you to show high levels of energy and commitment and a relentlessness in the pursuit of goals.

• Experience in a Procurement, Marketing, Project Management, Commercial, Sponsorship role or industry expertise across the brand partnerships category (sports, entertainment, music, culture and talent). If you have experience in a sector similar to ours then that would be a bonus.
• You have strong analytical skills, including forensic understanding of the cost drivers to target and influence costs through end‑to‑end value. Have commercial savvy, understanding of the business and judgment.
• You can demonstrate consistent performance and examples of executing projects and driving strategic change through influencing stakeholders. You use industry knowledge and research to drive improvements.
• Strong communication skills are a key strength and you have the ability to articulate across all levels of the organization. Experience developing and carrying out category and procurement strategies is advantageous.
• Independent thinker with strong leadership & communication skills, able to inspire internal marketing team members and external agency partners.
• Experience in high‑spend negotiations in a Procurement function would be advantageous, however if you are familiar with negotiations on a business or at Marketing level this is encouraging too.

Working with us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part‑time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Benefits

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

• Competitive base salary and bonus scheme
• Contemporary work life balance policies and wellbeing activities
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• Share options

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you!

Worker Type

Regular

Primary Location

1HQ

Additional Locations

Amsterdam, Hamburg, Madrid, St James Gate

Job Posting Start Date

2025-10-24