Europe Business development manager- stationery / officesupplies / FMCG

Forestown; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global office supplies company is seeking a seasoned professional to lead the development of a 3-5 year business strategy for the Western European market. This role requires over 10 years of experience in the stationery or FMCG industry, including a strong background in sales and marketing. The ideal candidate will have proven expertise in market analysis, build and lead a sales team, and collaborate with cross-functional teams to drive business success. Fluency in English is essential, with additional languages being an advantage.

Qualifications

• 10+ years in stationery/FMCG industry with 5+ years in Western European market.
• Proven track record in sales (B2B/B2C) and marketing.
• Experience managing teams and fluency in English required.

Responsibilities

• Develop a 3-5 year business strategy for the Western European market.
• Analyze market trends to refine product strategies.
• Build and lead a sales team.
• Drive localized digital marketing strategies.
• Coordinate with supply chain and finance teams.

Skills

Sales management

Market analysis

Strategic planning

Cross-cultural communication

Education

Bachelor's degree or higher

Job description

Responsibilities

• Develop a 3-5 year business strategy for the Western European market to achieve annual sales targets (revenue, profit, market share, etc.).
• Analyze market trends and competitor dynamics to refine product strategies and pricing models, enhancing brand competitiveness.
• Manage existing distribution channels (distributors, retailers, e-commerce platforms) and identify new partners (e.g., chain supermarkets, office supply groups).
• Build and lead a sales team (if applicable), optimize performance evaluation systems, and improve end-market coverage and customer satisfaction.
• Drive localized marketing strategies, including digital marketing (social media, SEO / SEM), offline campaigns, and customized B2B solutions.
• Collaborate with the global marketing team to execute brand awareness initiatives and elevate brand recognition.
• Coordinate with supply chain, logistics, and finance teams to optimize inventory turnover and cost efficiency.
• Regularly report market progress to headquarters, providing resource requests and risk alerts.

Qualifications

• Bachelor's degree or higher
• 10+ years of experience in the stationery / office supplies / FMCG industry, including 5+ years in Western European market management.
• Familiarity with Western European stationery channels (e.g., Staples, Office Depot, independent retailers) and industry association networks.
• Proven track record in both sales (B2B / B2C) and marketing (brand promotion, user growth).
• Experience managing multinational teams and strong cross-cultural communication skills (fluent in English; German / French is a plus).