Europe Business development manager- stationery / office supplies / FMCG

Forestown; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the stationery sector in Greater London seeks an experienced strategic market manager. The role involves developing a long-term business strategy for Western Europe, managing distribution channels, and leading sales and marketing efforts to boost brand competitiveness. Candidates should possess over 10 years of experience in the stationery or FMCG industry, with proven skills in both sales and cross-cultural communication. This position offers a dynamic work environment with opportunities to collaborate with global teams.

Qualifications

• 10+ years of experience in the stationery / office supplies / FMCG industry.
• 5+ years in Western European market management.
• Proven track record in sales (B2B/B2C) and marketing.

Responsibilities

• Develop a 3-5 year business strategy for the Western European market.
• Manage existing and identify new distribution channels.
• Drive localized marketing strategies and collaborate with global teams.

Skills

Sales strategy development

Market analysis

Team leadership

Digital marketing

Cross-cultural communication

Education

Bachelor's degree or higher

Job description

Responsibilities

• Develop a 3-5 year business strategy for the Western European market to achieve annual sales targets (revenue, profit, market share, etc.).
• Analyze market trends and competitor dynamics to refine product strategies and pricing models, enhancing brand competitiveness.
• Manage existing distribution channels (distributors, retailers, e-commerce platforms) and identify new partners (e.g., chain supermarkets, office supply groups).
• Build and lead a sales team (if applicable), optimize performance evaluation systems, and improve end-market coverage and customer satisfaction.
• Drive localized marketing strategies, including digital marketing (social media, SEO / SEM), offline campaigns, and customized B2B solutions.
• Collaborate with the global marketing team to execute brand awareness initiatives and elevate brand recognition.
• Coordinate with supply chain, logistics, and finance teams to optimize inventory turnover and cost efficiency.
• Regularly report market progress to headquarters, providing resource requests and risk alerts.

Qualifications

• Bachelor's degree or higher
• 10+ years of experience in the stationery / office supplies / FMCG industry, including 5+ years in Western European market management.
• Familiarity with Western European stationery channels (e.g., Staples, Office Depot, independent retailers) and industry association networks.
• Proven track record in both sales (B2B / B2C) and marketing (brand promotion, user growth).
• Experience managing multinational teams and strong cross-cultural communication skills (fluent in English; German / French is a plus).