EU Digital Marketing Growth Lead (ROAS Focus)

URBN; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major retail company in London is seeking a Digital Marketing Manager to lead and optimize digital marketing strategies across various channels, ensuring alignment with business goals. The ideal candidate will have a robust background in online marketing, proven project management experience, and strong leadership skills. This role includes managing both internal teams and external agencies to drive growth and improve ROAS.

Benefits

Work-life balance

Flexible start and finish times

Bring your dog to work

Employee Assistance program

Private Medical Insurance

Up to 40% off at all URBN Brands

Cycle to work scheme

Continued learning and development

Qualifications

• Experience managing multiple online marketing activities.
• Ability to influence through best practices and ROAS.
• Experience in managing a team.

Responsibilities

• Support the Head of Digital Marketing in strategy development.
• Manage external digital marketing agencies.
• Forecast channel traffic, spend, and efficiency.
• Deliver on investment targets across paid channels.
• Optimize performance across marketing channels.

Skills

Project management experience

Confident in online marketing

Strong leadership skills

Ability to analyze marketing campaigns

Excellent communication skills

Job description

A major retail company in London is seeking a Digital Marketing Manager to lead and optimize digital marketing strategies across various channels, ensuring alignment with business goals. The ideal candidate will have a robust background in online marketing, proven project management experience, and strong leadership skills. This role includes managing both internal teams and external agencies to drive growth and improve ROAS.