ETF Content Marketing Manager — Digital Wealth & Retail

Crédit Agricole; Greater London; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Amundi ETF is seeking a commercially minded Content Marketing Manager to join the London-based ETF Content Marketing team. The role focuses on bringing the ETF range to life across digital wealth and retail audiences, while supporting professional clients.

Working with colleagues across London, Paris and Frankfurt, you will transform complex investment ideas into clear, engaging stories for digital, print and in-person channels.

Responsabilidades

• Define relevant, impactful and differentiated marketing messages across the ETF range, with a focus on key selling points, competitive advantages and clarity of positioning for a digital wealth and retail audiences
• Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors
• Conduct competitor analysis and monitor industry trends as needed to identify content opportunities and ensure Amundi ETF remains visible and differentiated in the market
• Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced
• Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities, primarily for a retail audience but being able to pivot also to a professional audience, across various formats
• Develop content with a specific focus on making complex ETF and investment concepts accessible and compelling for digital wealth, intermediary and retail audiences
• Contribute ideas for new content formats, campaigns and storytelling approaches that reflect the evolving needs of our audiences, especially retail
• Develop content and campaigns tailored to the digital wealth segment, including digital banks, advisors, online platforms and retail-facing distributors, to drive ETF adoption and investor education
• Collaborate with channel marketing colleagues and digital partners to ensure content is fit for purpose across each distribution context
• Identify opportunities to enhance the end-client content experience and increase engagement through innovation in format, tone and channel

Descripción del empleo

Amundi ETF is seeking a commercially minded Content Marketing Manager to join the London-based ETF Content Marketing team. The role focuses on bringing the ETF range to life across digital wealth and retail audiences, while supporting professional clients.

Working with colleagues across London, Paris and Frankfurt, you will transform complex investment ideas into clear, engaging stories for digital, print and in-person channels.