EPG Business Development Lead

Fieldfisher; City Of London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical insurance

Health cash plan

Dental insurance

Life assurance

Critical illness insurance

Matched pension contributions

Holiday trading

Job summary

Fieldfisher in London is seeking a strategic Business Development & Marketing professional to lead the EPG's international growth, cross-selling and new business development. You will coordinate across countries and partner with EPG heads to advance client relationships and market presence.

You will manage campaigns, RFPs and external engagement, supervise the marketing infrastructure and ensure effective use of the CRM, alerts and media.

Qualifications

• University degree in Communications and Marketing or Business Development
• 3-5 years in a similar role from a professional services or legal background

Responsibilities

• EPG strategy: Work with EPG heads to develop and implement the group's international strategy and business plan.
• Drive the execution of the strategy and its communication to the firm, target clients and market.
• Monitor progress of EPG objectives and report insights and opportunities.
• Build trusted advisor relationships with EPG Heads and provide BD guidance.
• Lead the EPG client development programme and drive BD opportunities.
• Develop the group's targeting programme to market services to international clients and intermediaries.
• Develop intermediary relationships to support the EPG business plan.
• Establish external relationships with organisations and individuals to win business and raise profile.
• Participate in client listening to promote retention and growth.
• Lead on campaign development and delivery to achieve high BD activity and market visibility.
• Project-manage EPG campaigns with ROI insights and performance.
• Collaborate with PR, Events and Digital teams for digital presence and media engagement.
• Conduct market research and business analysis to support planning and initiatives.
• Provide knowledge and guidance on European practice developments and horizon scans.
• Share industry knowledge with EPG clients and targets.
• Oversee marketing collateral, intranet/website, newsletters and CRM usage.
• Manage the EPG BD & Marketing budget and plan.
• Coordinate with Event colleagues on an EPG event plan.
• Support RFPs, pitches, directories and award submissions.
• Coordinate with other firm sectors and client programmes for opportunities.
• Provide strategic BD training and ongoing development for EPG teams.

Education

University degree in Communications and Marketing or Business Development

Job description

About the Role

Supporting EPG leaders and teams, this is a strategic role focused on key client development, cross-selling and new business generation. This is also a coordinating role, facilitating close collaboration and information-sharing between EPG team members across all countries. It requires a proactive, market and client-facing approach, assisting the teams in establishing stronger client relationships and an external network of contacts and targets to help drive profitable new business and improve the group's market profile.

Key Responsibilities

• EPG strategy:
• Work closely with EPG heads to develop and implement the group's international strategy and business plan.
• Drive the execution of the strategy and its effective communication to the firm, its target clients and the wider market.
• Monitor and measure the progress of the key EPG strategy goals and communicate performance to key stakeholders on a routine basis, highlighting development opportunities and progress against objectives.
• Build trusted advisor relationships with EPG Heads and provide commercial, robust BD guidance to the entire EPG internationally.
• Client relationship management and targeting:
• Lead the EPG client development programme.
• Drive the origination of BD opportunities and help convert new opportunities into client work.
• Develop the group's targeting programme with a key objective to market our services to key international clients and intermediaries as a joined up international group.
• Develop intermediary relationships and channels that will contribute to the achievement of the EPG business plan and key goals.
• Develop external relationships with key organisations, agencies and individuals that can assist us in winning business, raising our profile or partnering on initiatives.
• Participate in client listening within key EPG clients to promote retention and growth.
• Campaign delivery, profile raising and cross selling:
• Lead on campaign development and delivery to achieve high BD activity for the EPG and increase its profile in the market.
• Project-manage the full cycle of EPG campaigns providing insight into ROI and performance.
• Work collaboratively with the firm's PR, Events and Digital teams to strengthen the EPG market profile and ensure that the EPG has an effective digital media presence and a profile-raising plan combining regular client alerts and media engagement.
• Market research and business analysis:
• Undertake business analysis as required to support the business planning process or specific BD initiatives.
• Provide knowledge, insight and strategic guidance on European practice developments, horizon scans and opportunities.
• Help channel industry knowledge and horizon scans to EPG clients and targets.
• Marketing infrastructure:
• Oversee the development of a reliable infrastructure and process in relation to the EPG marketing collateral, intranet and website pages, practice newsletters, client mailing lists and alerts, credentials database and the local use of the firm's CRM system.
• Manage the EPG BD & Marketing budget effectively and to plan.
• Work with Event colleagues to develop an event plan that supports the EPG.
• Provide supervision and support on RFPs, pitches, directories and award submissions.
• Co-ordination:
• Facilitate collaboration with the firm's sector and the key client programmes to ensure full coordination of activities and identify key opportunities for involvement.
• Business Development skills and training:
• Provide strategic advice and ongoing development of BD knowledge and skills.
• Organise Business Development training for EPG teams and individuals.

Qualifications

• 3-5 years in a similar role from a professional services or legal background
• A university degree in Communications and Marketing, Business Development or other relevant degree

What do we offer?

• You can be yourself: It takes everyone to make us who we are. We're a culture of diverse perspectives, with each of us making unique contributions that make us better together.
• In the office or WFH? : We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
• Beyond salary : We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more.
• Come for the WOW views : Riverbank House is in the City, just next to London Bridge with stunning views of The Shard and Tower Bridge. It's a short walk from Monument/Bank.
• Nurturing your talent: T ake a 'build a career' approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.
• Funnel your interests : You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.

Inclusion at Fieldfisher

At Fieldfisher, inclusion is central to how we work. We are committed to creating a workplace where everyone feel