Enterprise Architect - Salesforce Marketing Cloud
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Job summary
VML MAP, part of the WPP network, seeks an Enterprise Architect to define, evolve, and govern enterprise-wide MarTech architectures for major clients. You will translate business goals into scalable architecture roadmaps and act as a trusted advisor to executives across multiple domains.
You will drive innovation, manage governance, and mentor Solutions Architects, while partnering with cross-functional teams to deliver measurable business outcomes and sustainable delivery.
Qualifications
- 10+ years of progressive experience in technical architecture, with Enterprise Architect roles within MarTech landscapes.
- Deep expertise across Salesforce Marketing Cloud and broader enterprise MarTech platforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems.
- Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments.
- Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performance optimisation.
- Experience defining enterprise data architecture, governance models, and privacy-by-design frameworks.
- Demonstrated experience influencing business outcomes through enterprise technology strategy and consultancy.
Responsibilities
- Define and evolve enterprise MarTech architectures and roadmaps aligned to business goals.
- Translate business strategies into scalable technical visions and actionable transformation plans.
- Lead cross-functional teams across Tech & Data, Experience, Strategy, Paid Media, and more.
- Act as a trusted advisor to senior client stakeholders and internal teams to align technology with business objectives.
- Drive innovation initiatives and evaluate emerging MarTech, AI, and cloud technologies.
Skills
Tools
Job description
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visitwww.vml.com and follow along on LinkedIn#WeAreVML.
Do you thrive on shaping the strategic technological future of the world’s leading brands? Are you a visionary architect who can orchestrate complexMarTechecosystems to deliverhyper-personalisedcustomer experiences at scale? Can you translate ambitious businessobjectivesinto scalable, compliant, and future-proof enterprise architectures?
If you are a strategic technology leader with a consultancy mindset, strong stakeholder management skills, and a passion for driving innovation across enterpriseMarTechlandscapes, then you might be the Enterprise Architectwe’relooking for.
As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wideMarTecharchitecture for our clients. You willoperateat the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes.
You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term businessobjectiveswhile supporting innovation, operational excellence, scalability, and profitability.
You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice.
More specifically, your responsibilities will include:
- Define andmaintainenterpriseMarTecharchitectural roadmaps aligned to both short-term and long-term business goals.
- Translate complex business strategies into scalable technical visions and actionable transformation plans.
- Align enterprise architecture with broader business and marketingobjectivesto support growth and customer‑centricity.
- Support clients in defining future-state architecture and transformation strategies.
- Design and orchestrate complex enterpriseMarTechecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources.
- Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments.
- Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape.
- Simplify andoptimiseenterprise ecosystems whilemaintainingalignment with strategic business goals
- Define enterprise-wide data architecture strategies, governance principles, and integration standards.
- Ensure compliance with data privacy regulations such as GDPR and CCPA through PrivacybyDesign principles.
- Establish architectural governance frameworks, standards, and best practices.
- Ensure enterprise solutionsmaintainstrong security, scalability, and data quality standards.
- Drive innovation initiatives and continuously evaluate emergingMarTech, AI, and cloud technologies.
- Identifyopportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption.
- Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices
- Champion AI adoption and innovation initiatives where relevant.
- Act as a trusted advisor to senior client stakeholders,including CMOs, Enterprise Architects, and business leadership teams.
- Influence strategic decision-making by connecting business needs with enterprise technology opportunities
- Support pre-sales, strategic consulting, innovation initiatives, and transformation programs.
- Partner with Account, Strategy, and Solution Consulting teams toidentifygrowth opportunities and shape enterprise solution approaches.
- Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes.
- Operate across cross-functional and cross-capability teams,including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Accountcapabilities.
- Provide technical leadership across large-scale and complex client engagements.
- Mentor and support Solutions Architects, Technical Architects, Developers,and other technical specialists.
- Drive alignment across global teams, portfolios, and capabilities to promote reusable enterprise patterns and best practices.
- Contribute to communities, guilds, knowledge-sharing initiatives, and capability growth across VML MAP.
- Support thestabilisation,optimisation, andoperationalisationof enterpriseMarTechecosystems.
- Ensure enterprise solutions deliver measurable business outcomes and long-term operational success.
- Oversee KPIs, performance metrics, and ROI expectations across enterprise platforms.
- Participate in resolving complex technical and operational challenges across client ecosystems.
You willoperateat the intersection of business and technology, engaging with a broad spectrum of stakeholders internally and externally.
You will work closely with:
- C-suite stakeholders,including CMOs and enterprise leadership teams.
- Client architects, technical teams, and external vendors.
- Internal Account, Strategy, Experience, Paid Media, Marketing Operations, and Solution Consulting teams.
- Technical Architects, Solutions Architects, Developers, Data Engineers, TPMs, and other Tech & Data specialists.
- Communities, Guilds, and innovation initiatives across the wider VML MAPorganisation.
At VML MAP, we value diversity, collaboration, innovation, and continuous growth. We empower our leaders to bring both strategic thinking and personal leadership into their day-to-day work while helping others grow and succeed.
As a person, you are a strategic and influential technology leader with strong emotional intelligence and consultancy capabilities. You can navigate ambiguity, influence senior stakeholders, and connect business strategy with enterprise technology direction.
You are highly collaborative, self-driven, innovative, and commercially aware, with a passion for mentoring others and contributing to the wider growth of theorganisation.
You are comfortable operating across both strategic transformation discussions and complex enterprise technology challenges.
In addition, you have:
- 10+ years of progressive experience in technical architecture, with extensive experienceoperatingin Enterprise Architect roles withinMarTechecosystems
- Deepexpertiseacross Salesforce Marketing Cloud and broader enterpriseMarTechplatforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems.
- Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments.
- Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performanceoptimisation.
- Experience defining enterprise data architecture, governance models, and privacy-by-design frameworks.
- Demonstrated experience influencing business outcomes through enterprise technology strategy and consultancy.
- Strong stakeholder management and influencing skills, including experience engaging with executive leadership and senior client stakeholders.
- Experience supporting pre-sales, innovation initiatives, strategic consulting, and business development activities.
- Passion for mentoring, knowledge sharing, and growing technical communities.
- Strong understanding of the digital agency landscape and consultancy-driven client delivery models.
- Experience working across global teams and cross-functionalorganisations.
- Familiarity with enterprise architecture frameworks such as TOGAF and their practical application withinMarTech ecosystems.
VML MAP is a world-leading Centre of Excellence that helps businesseshumanisethe relationship between brands and customers throughhyper-personalisationat scale, marketing automation, CRM, and data-driven experiences.
With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world’s most admired brands to help them become truly customer-centricorganisations.
As an Enterprise Architect, you will play a critical role in shaping and evolving enterpriseMarTechlandscapes, driving innovation, solving complex integration challenges, and aligning technology ecosystems with strategic business outcomes.
Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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