Engagement Strategist

Ogilvy; England; On-site; GBP 52,000 - 75,000; Full time

Job summary

Ogilvy Health is seeking an Engagement Strategist to shape how we connect with Healthcare Professionals and target audiences across the treatment landscape. You’ll craft omnichannel engagement strategies, map customer journeys, and design meaningful touchpoints across promotional and medical accounts.

This role blends brand vision with real-world execution in a collaborative strategy team. Ideal candidates bring agency or consulting experience in experience planning, engagement or omnichannel

Qualifications

• Experience in agency or consulting on experience planning, engagement or omnichannel strategy in consumer or life sciences.
• Healthcare or pharma background is valued; curiosity and lateral thinking are encouraged.

Responsibilities

• Omnichannel & Engagement Strategy: Support creation of customer engagement strategies across promotional and medical communications, mapping touchpoints for HCPs.
• Journey & Experience Mapping: Analyze HCP behaviors and channel preferences to build end-to-end engagement ecosystems.
• Workshop Facilitation & Client Engagement: Co-design and facilitate strategic client workshops and planning sessions.
• Insight Synthesis & Critical Thinking: Mine insights from data and research to unlock strategic whitespace and competitive advantage.
• Cross-Account Support: Work with strategy leaders across client accounts, balancing promotional and medical streams.
• New Business & Pitch Support: Contribute research and engagement thinking to integrated 360° pitches.

Job description

As anEngagement Strategist in Ogilvy Health, your main focus will be defining how, where, and when we connect with Healthcare Professionals (HCPs) and target audiences across the treatment landscape.

This role bridges brand vision and real-world execution. You will create omnichannel engagement strategies, map customer experience journeys, and shape meaningful touchpoints across a balanced portfolio of promotional and medical accounts (spanning prescription medicine, specialised therapy areas, and consumer health).

This is a versatile planning role designed for someone curious, lateral-thinking, and eager to mold their strategic craft within a supportive, high-performing strategy team.

What You’ll Do

• Omnichannel & Engagement Strategy: Support the creation of customer engagement strategies across promotional and medical communications, mapping out effective touchpoints for Healthcare Professionals (doctors, specialists, pharmacists, and broader care teams).
• Journey & Experience Mapping: Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
• Workshop Facilitation & Client Engagement: Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings.
• Insight Synthesis & Critical Thinking: Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage.
• Cross-Account Support: Work closely with strategy leaders across a blend of client accounts (approx. 50/50 split across promotional and medical/scientific streams), adapting seamlessly to different therapeutic areas.
• New Business & Pitch Support: Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives.

What You’ll Need

A- Ideally you'll have experience in agency or consulting, in consumer or life sciences, working on experience planning, engagement or omnichannel strategy, media or behavioural strategy B- Or you'll have worked in life sciences or pharma, or have a relevant healthcare background, and be keen to move into engagement strategy. Neither is mandatory. We're just as interested in curious, lateral thinkers who can show how they'd approach the work.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.