Engagement & Lifecycle Marketing Lead

Starling Bank; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A modern banking technology company in the UK is seeking an experienced professional for a customer engagement role. You will develop and deliver compelling communications across multiple channels. The ideal candidate will have at least 3-4 years experience in marketing automation and customer engagement, with a strong focus on analyzing customer behavior to optimize communication strategies. This position offers a dynamic work environment and comprehensive benefits.

Benefits

25 days holiday plus public holidays

Extra day off for your birthday

Annual leave increases with service

16 hours of paid volunteering time

Company enhanced pension scheme

Life insurance at 4x salary

Private Medical Insurance with VitalityHealth

Generous family-friendly policies

Perkbox membership

Cycle to Work initiatives

Qualifications

• Minimum of 3-4 years of experience in customer engagement and marketing automation.
• Proven track record of developing and implementing strategies.
• Previous experience in financial services or a regulated environment would be beneficial.

Responsibilities

• Develop compelling communications across channels like email and mobile notifications.
• Lead communications supporting large-scale campaigns.
• Analyze customer behavioral data for improving communication flows.

Skills

Customer engagement and marketing automation experience

Technical knowledge of analysis and segmentation

Data visualization and reporting tools

Understanding of customer engagement platforms

Collaboration skills

Attention to detail

Job description

A modern banking technology company in the UK is seeking an experienced professional for a customer engagement role. You will develop and deliver compelling communications across multiple channels. The ideal candidate will have at least 3-4 years experience in marketing automation and customer engagement, with a strong focus on analyzing customer behavior to optimize communication strategies. This position offers a dynamic work environment and comprehensive benefits.