Engagement Assistant Manager

Lloyds Banking Group; Moor Side; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading financial services company in the UK is seeking an Engagement Assistant Manager to develop and drive customer experiences. You'll work in a hybrid setting, collaborating with teams to analyze performance data, create engaging content, and support digital estate management. Ideal candidates should have strong creative writing abilities, data analysis skills, and experience with tools like Adobe Target and PowerBi. Join us to make a significant impact on customer engagement.

Qualifications

• Experience in digital engagement roles.
• Strong ability to analyse performance data.
• Creative mindset with a customer-centric approach.

Responsibilities

• Support the onsite strategy and performance management.
• Conduct performance analysis for future activities.
• Develop engaging content for customer journeys.
• Explore new ideas and optimize messaging through A/B testing.
• Manage digital estate principles and identify opportunities.

Skills

Creative writing skills

Data analysis

Interpersonal skills

Digital estate management

Content development

Tools

Adobe Target

Workfront

PowerBi

Job description

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at any of the above hubs. We're on an exciting journey to transform our Group and the way we shape finance for good. We're focusing on the future-investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone, including you! Are you ready to make a significant impact in the world of Digital Engagement? Join us as an Engagement Assistant Manager and be at the forefront of our customer engagement strategy. This is a unique opportunity to shape and drive customer experiences while working with a world-class team. Want to hear more? Digital Engagement is at the heart of serving and supporting our customers, bringing together the best of digital and our colleagues across Community Bank, Personal Banking, Homes & Relationship Growth. The role of Digital Engagement is to re-imagine the future of Customer Engagement, developing the vision and enabling a bold transformation. We collaborate across our channels and platforms, unlocking potential and bringing the bold to life by challenging the status quo, as we re-define banking of the future. We communicate with customers through relevant and timely nudges which are key contributors to the success of driving onsite customers interactions, building trust with customers and generating key results for our business. If you want to work in a fast paced, high performing and agile environment where you can truly make a positive impact to both customers and the business, we're the team for you. Your accountabilities will include:

• Supporting the onsite strategy: support the Engagement Managers to define and succeed in their onsite strategy and plans for Products, Services and features by understanding the key drivers of performance
• Performance analysis: Scrutinise complex data to determine what works. Plan and deliver future activities based on your analysis.
• Content development: Work with collaborators to create content that guides customers through their journey, increasing awareness and helping them improve their existing products.
• Ideation: Explore new ideas to engage our customers and create A/B test plans to optimise existing messaging
• Digital estate management: Enforce digital estate principles, question missed opportunities, and guarantee the estate is fully applied for your product/service.
• Demonstrable creative, on-brand copy writing skills and of crafting customer centric communications
• Demonstrable experience using Adobe Target, Workfront, PowerBi, to interpret data.
• Confidence, adaptability, and the ability to focus on the big things that matter
• Strong interpersonal and communication skills to work closely with and influence multiple collaborators, building lasting cross-functional relationships.