Enablement Lead-Google Analytics

Havas Media Group Spain SAU; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

DMPG is seeking a Client Enablement Lead to manage client workstreams focusing on data collection and activation, with oversight of analytics and CRO initiatives. The role demands strong coordination between clients and DMPG teams, and the ability to translate business needs into technical requirements.

You will guide projects end-to-end, leveraging Google Analytics and related tools, while maintaining excellent communication, organisation, and delivery discipline for high-value outcomes.

Qualifications

• 3 to 5+ years Google Analytics experience with extensive admin and reporting.
• Experience supporting cross-functional client workstreams across data collection and data activation.
• Strong communication, organisation and project management skills.

Responsibilities

• Serve as the primary interface for clients, managing workstreams and ensuring requirements are understood and documented.
• Lead implementation projects for data collection, analytics, and activation, coordinating internal and client teams.
• Develop detailed implementation plans, create documentation, and monitor progress to timely delivery.

Skills

Google Analytics

Data Collection

Data Activation

Project Management

Client Communication

Job description

Agency: DMPG

Job Title: Client Enablement Lead

DMPG Mission

We are a highly experienced team, dedicated to maximising client value return on data & technology. We’ve managed to do this better than anybody else for 10yrs running by: Knowing digital data & the customer experience better than anyone Hiring the best people (see Benefits) Working honestly (we never over-sell or under-deliver & & operate as part of our clients’s teams) Our mission is to become recognised world leaders across our entire service portfolio and we have a serious plan to get there, across the UK, EU, US & AU. Our team typically grows 30% each year. If successful, we’ll tell you exactly which DMPG role looks best matched and when we expect that specific role to become available.

What we do

Our core enablement services cover six key components within two service strands:

• Data layer strategy, design and implementation
• Tag management strategy, deployment and maintenance
• Analytics strategy, implementation and insights support
• Conversion rate optimisation strategy, execution and insights support
• Personalisation strategy, execution and insights support
• Omni-channel digital customer experience journey orchestration

Team Structure

• Engineers (people who write code) 90% of time spent on your subject matter 10% of time spent on calls & comms
• Enablement Leads (people who manage client accounts) 40-60% of time spent on primary subject matter expertise (e.g. Analytics) 15-25% of time spent on secondary subject (e.g. CRO program planning) 15-45% of time spent managing clients & your delivery team (increasing with seniority)
• Enablement Specialists (somewhere in the middle - typically managing individual projects within accounts) More time for primary subject Secondary subject is not required but will be arranged if desired 10-20% of time spent managing projects & DMPG delivery team

Senior/ Base/ Junior Enablement Lead

Enablement Lead is perhaps the role we find hardest to recruit for, but for the right person it’s a unique opportunity to map out & & implement a digital landscape for prominent global businesses, with the support of our highly experienced and easily tapped pool of expertise at your disposal. To succeed in this role you need to also enjoy managing complex projects and communicating your vision to decision makers who typically know less than you about the subject and might initially be quite sceptical. You will thrive in this role if you enjoy the freedom & responsibility of setting an agenda to grow your clients capabilities. if you are extremely well organised and have the emotional intelligence to handle sensitive situations when they occur. You will struggle in this role if you enjoy the security of a predictable working routing, if you are any less than extremely well organised or resistant to the small but important amount of admin that invariably comes with authority (keeping tickets up to date, taking & sharing call notes, chasing DMPG & client developers etc). Client Enablement Leads typically manage multifaceted projects and must have a good working understanding of all DMPG services. This skill breadth is desirable but can be developed on the job where there is sufficient aptitude.

Responsibilities

Being the primary interface for our clients running their workstreams as. We support those services via a mix of Adobe & Google centric base technology, increasingly also engaging with Email & Ad Networks managed centrally by a CDP This role is specific to Google Analytics. Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements. Manage the client delivery of tasks related predominantly to your primary subject area: Data Collection (inc. analytics implementation) Creating requirements documentation Managing the creation of detailed implementation plan documents Managing your internal delivery team to configure the client tech stack Working with the internal and external team members to manage the implementation process Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time Supporting the development team to ensure QA is completed to the highest standard Managing the accurate creation of segments, calculated metrics and performance dashboards to ensure all reporting requirements are met Proactively engaging with clients to continually enhance data collection and usage Ensuring that we are proud of all client deliveries, always over delivering and answering the next question before it is asked. or Data Activation (CRO/ Personalisation program management & Reporting/ Insights) Research: Management of OR actual Interrogating client data, their competitors, UX research and AI CX evaluation tools to generate strong test ideas Execution: scoping tests, moulding these with the client, briefing to DMPG dev team, overseeing development & launch and monitoring to deactivation Evaluation: building test results dashboards, applying relevant audiences, writing summaries including actions Strategy: turning lots of individual test results into compelling narratives for change, typically delivered within quarterly reviews. Cross-Channel Interface: key to success is the ability to think outside of your comfort zone - bringing in other DMPG teams to contribute where beneficial to the program, e.g. suggesting an Analytics Audit where data quality is compromising testing, or an omni-channel audit where there’s untapped opportunity to extend web successes to email/ ad networks. Ability to support Head of Consulting and the client on their digital experience strategy and tool selection Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use Regarded as a subject matter expert in any one of our 6 service strands. Your ESSENTIAL skills and experience Technical 3 to 5+ years Google Analytics, including extensive use of admin functions & reporting Ability to support clients across workstreams that span Data Collection AND Data Activation Proficient in google / microsoft office tools inc. spreadsheets and slide decks Personal Proactive by default Excellent communication skills - verbal, written & presentation material + delivery Excellent task management skills & comfort triaging a long task list Enjoys working in a fast-paced, team environment Sense of humour

Technical Skills

• 3 to 5+ years Google Analytics, including extensive use of admin functions & reporting
• Ability to support clients across workstreams that span Data Collection AND Data Activation
• Proficient in google / microsoft office tools inc. spreadsheets and slide decks
• Personal Proactive by default
• Excellent communication skills - verbal, written & presentation material + delivery
• Excellent task management skills & comfort triaging a long task list
• Enjoys working in a fast-paced, team environment
• Sense of humour

Summary

This is a chance to be part of a fast growing team delivering real value for major clients and uniquely rapid progression opportunities. We are in most cases considered as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value through excellence.

Contract Type

Permanent

Equal Opportunity Statement

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor‑made, meaningful, innovative and entertainment‑oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.