Employer Branding & Recruitment Marketing Specialist

Howden; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global insurance group is seeking a Recruitment Marketing & Early Careers Project Specialist to develop marketing strategies and manage global projects that attract early talent. This role requires experience in employer branding, advanced PowerPoint skills, and strong project management capabilities. The position offers the opportunity to work collaboratively within a supportive team in a dynamic environment.

Benefits

Diversity and inclusion initiatives

Career development opportunities

Flexible working arrangements

Qualifications

• Experience in employer branding or recruitment marketing in a global environment.
• Advanced skills in PowerPoint for creating presentations.
• Strong project management abilities to handle multiple tasks efficiently.

Responsibilities

• Develop global recruitment marketing strategies and toolkits.
• Plan and execute data-driven recruitment marketing campaigns.
• Support early careers programs and strengthen graduate attraction.

Skills

Employer branding

Recruitment marketing

Project management

Stakeholder engagement

Data analytics

Tools

PowerPoint

LinkedIn

Glassdoor

Workday

Job description

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 23,000 employees spanning over 56 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like‑minded people driving change at Howden.

We’re on an exciting journey to elevate our global talent attraction strategy and we’re looking for a creative, curious, and hands‑on Recruitment Marketing & Early Careers Project Specialist to join us. This role offers an excellent platform for someone looking to grow their career in recruitment marketing and early careers, with the opportunity to contribute to global projects, work closely with senior stakeholders, and learn within a supportive, team‑oriented environment.

In this role, you’ll focus on two key areas. First, you’ll explore existing Employee Value Proposition (EVP) projects and help build global recruitment marketing toolkits and frameworks that unite our brand globally while allowing local adaptation. Over time, you’ll play a pivotal role in shaping and managing our global EVP strategy. Second, you’ll support the Early Careers Lead on strategic projects that strengthen our early careers offering, contributing to initiatives that attract and inspire graduates, interns, and apprentices across our global footprint.

Recruitment Marketing & Brand Development

• Begin by exploring existing employer brand and recruitment marketing initiatives across the business, gathering insights on what has been done so far.
• Translate key brand pillars into clear messaging, resources, and assets that resonate across regions and talent segments.
• Partner with Talent Acquisition Excellence to ensure the brand is consistently embedded across the recruitment lifecycle—from sourcing and screening to offer and onboarding.
• Support activation of the brand across internal and external touchpoints, including careers site, social media, events, and onboarding.
• Over time, take a leading role in shaping and managing the global employer brand strategy, ensuring its consistent application across all markets.

Recruitment Marketing Campaigns

• Contribute to planning and execution of data‑driven recruitment marketing campaigns.
• Work cross‑functionally with Comms, DE&I, Talent Acquisition, and external agencies to deliver compelling content and storytelling across channels.
• Lead efforts to develop and implement recruitment marketing toolkits, ensuring consistent adoption across the business to enhance brand visibility and candidate engagement.
• Monitor and report on campaign performance, using data and insights to drive continuous improvement.
• Own measurement of campaign effectiveness and ROI, optimizing strategy and informing future planning.

Early Careers Strategic Projects

• Support the Early Careers Lead on strategic initiatives that strengthen graduate, intern, and apprenticeship programs globally.
• Assist in developing campaigns and resources that position Howden as an employer of choice for early talent.
• Contribute to projects that enhance candidate experience and align with long‑term early careers strategy.
• Stakeholder Engagement & Enablement
• Create resources and guidance to ensure a consistent candidate experience and brand message across touchpoints.
• Collaborate with senior stakeholders to drive alignment and adoption of brand and early careers initiatives.
• Develop content that reflects our culture, career pathways, and purpose‑driven work.
• Stay ahead of industry trends to ensure recruitment marketing and early careers strategies remain innovative, inclusive, and competitive.

What are we looking for?

• Experience in employer branding, recruitment marketing, and/or early careers program development, ideally within a global, matrixed environment.
• Advanced PowerPoint proficiency and fast turnaround skills; ability to translate complex ideas into clear, compelling slides and confidently build polished decks that inform, influence, and inspire.
• Strong project management skills with the ability to juggle multiple tasks and deliver high‑quality work to deadlines.
• Excellent stakeholder engagement skills, with the confidence to work with and support senior leaders.
• Familiarity with platforms such as LinkedIn, Glassdoor, and Workday.
• A collaborative, proactive mindset and comfort working in a fast‑paced, evolving environment.
• Ability to stay ahead of industry trends, bringing fresh thinking and innovative approaches to recruitment marketing and early careers strategies.
• Comfort with data and analytics, using insights to inform decisions, measure impact, and continuously improve campaigns.
• Experience creating or managing recruitment marketing toolkits, with a focus on driving consistent adoption across teams.
• Understanding of AI‑powered tools and emerging media platforms (e.g., TikTok, podcasts, employee‑generated content) to reach and engage diverse talent pools.
• Strong storytelling and content creation skills, with an eye for authenticity and resonance across different audiences and channels.

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new
• We support each other in the small everyday moments and the bigger challenges
• We are determined to make a positive difference at work and beyond

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Permanent