Employer Brand Strategy Lead

AXA UK; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

AXA UK seeks an innovative Employer Brand Lead to shape and steward AXA UK's employer brand. You will translate the Employee Value Proposition into external propositions, create a cohesive campaign framework and partner with Talent Acquisition, Marketing and Culture teams to attract and engage top talent.

You will define standards and governance for Employer Brand activity, measure impact, and guide external agencies and content partners to ensure consistent messaging across channels.

Qualifications

• Significant experience in employer brand, brand strategy, recruitment marketing, marketing or a closely related discipline.
• Strong understanding of Employee Value Proposition development, employer positioning, audience strategy and brand governance.
• Experience developing multi-channel campaign frameworks and translating organisational culture and colleague experience into external propositions.
• Strong commercial and strategic judgement, including use of insight and performance measures to prioritise activity and investment.
• Ability to influence senior stakeholders and partner effectively across Talent Acquisition, Marketing, Communications and Culture teams.
• Strong leadership and specialist advisory capability, including governance of external agencies and creative/content partners.

Responsibilities

• Define and continuously evolve AXA UK’s Employer Brand strategy, priorities and roadmap.
• Translate the Employee Value Proposition into a compelling external employer proposition, positioning and messaging framework.
• Establish Employer Brand standards, governance, campaign frameworks and audience/channel approaches.
• Provide strategic direction for Employer Brand campaigns and market positioning and recommend external partnerships and investment.
• Ensure consistency across Employer Brand activity and recruitment marketing assets.
• Partner with Culture, Talent Acquisition, Recruitment Marketing, Marketing & Brand and Strategic People Partners to maximise employer brand effectiveness.
• Monitor employer brand awareness, reputation, candidate engagement and campaign performance and drive continuous improvement.
• Lead and coordinate Employer Brand creative and content capability and provide specialist Employer Brand expertise across the organisation.

Skills

Employer brand

Brand strategy

Recruitment marketing

Stakeholder mgmt

Multi-channel campaigns

Culture alignment

Insight-driven

Job description

AXA UK seeks an innovative Employer Brand Lead to shape and steward AXA UK's employer brand. You will translate the Employee Value Proposition into external propositions, create a cohesive campaign framework and partner with Talent Acquisition, Marketing and Culture teams to attract and engage top talent.

You will define standards and governance for Employer Brand activity, measure impact, and guide external agencies and content partners to ensure consistent messaging across channels.