Emergency Services Sales Specialist

St John Ambulance; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A renowned charitable organization in the UK seeks an experienced Emergency Services Sales Specialist to lead sales for their AED range. This role requires proven sales experience in the emergency services sector and excellent communication skills. You'll be responsible for building relationships with clients, promoting medical supplies, and achieving sales targets while collaborating with internal teams. The position offers a competitive salary and benefits including flexible working options and a supportive environment for diversity and inclusion.

Benefits

Competitive salary and pension scheme

33 days holiday, increasing to 38

Cycle to work scheme

Electric Vehicle Scheme

Health and Wellbeing support

Discounts for various services

Qualifications

• Strong track record in medical equipment sales.
• Experience working with Emergency Services.
• Proficiency in CRM and data analysis.

Responsibilities

• Build and maintain relationships with emergency services clients.
• Promote and sell medical supplies targeting sales goals.
• Lead end-to-end sales activities including product training.
• Develop and implement strategic sales plans.

Skills

Proven sales experience

Strong understanding of AEDs

Excellent communication skills

Organizational skills

Team player

Education

GCSE-level in Maths and English

Relevant higher education

Job description

Emergency Services Sales Specialist

Full Time / Permanent

Our Offer to You

• Competitive salary and pension scheme


• 33 days holiday (inclusive of bank holidays), increasing to 38 days over 5 years


• Hybrid, flexible working


• Cycle to work scheme


• Electric Vehicle Scheme


• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme


• Discounts – Blue Light and NHS discounts, mobile phones, gym memberships, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first‑aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

We’re looking for an experienced, motivated, and results‑driven Emergency Services Specialist to lead sales for our medical‑grade Automated External Defibrillator (AED) range within the emergency medical services sector. This role is perfect for someone with a strong track record in medical equipment sales and significant experience working with Emergency Services. You’ll use your sector expertise and commercial acumen to understand customer needs, strengthen partnerships, and consistently exceed revenue goals.

About You

• GCSE‑level education (or equivalent) in Maths and English as a minimum, with relevant higher education desirable.


• Proven sales experience within the emergency services or medical equipment sector, supported by a strong understanding of AEDs and emergency response.


• Excellent communication, negotiation, presentation, and interpersonal skills, with confidence engaging senior decision‑makers.


• Strong organisational skills, including CRM proficiency, data analysis capability, and the ability to prioritise workloads under pressure.


• Self‑motivated team player with experience of public‑sector procurement and an established network within emergency services.


• Willingness to travel for client meetings and events, and commitment to demonstrating SJA’s HEART values.

About the Role

• Build and maintain strong relationships with emergency services clients, delivering expert product knowledge, demonstrations, and tailored recommendations.


• Promote and sell a wide range of medical supplies (including AEDs, trauma kits, and consumables) while achieving sales targets and managing accurate CRM records.


• Lead end‑to‑end sales activity, including proposals, quotations, tender submissions, product launches, presentations, and customer training.


• Develop and implement strategic sales plans, identify new business opportunities, and support product development through market insight and customer feedback.


• Collaborate with internal teams to ensure timely delivery, training, and high levels of customer satisfaction across all emergency services accounts.


• Represent the organisation at industry events and stay up to date with sector regulations, procurement frameworks, market trends, and competitor activity.

Application

For all other candidates or St John Ambulance volunteers wishing to apply, please apply below. We reserve the right to close this vacancy early if we receive a high volume of applications for the role, so submit your application as early as possible.

Equal Opportunities & Diversity

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, and we have several networks including Multi‑Culture, Disability and Accessibility, Pride, Family and Carers, and Women’s groups. We do not tolerate any form of discrimination and create a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre‑employment checks, including DBS clearance, as part of the onboarding process, if applicable to the nature of the role.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.