EMEA Vertical Marketing Manager - Content Creation Specialist

Fortinet, Inc.; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading cybersecurity firm in the UK is seeking a Vertical Marketing Manager to lead industry-specific content strategies, deliver research, and enhance marketing effectiveness. The ideal candidate should have over 5 years of experience in content marketing within IT or cybersecurity, a relevant Bachelor's degree, and excellent communication skills. Join a dynamic team dedicated to innovation and inclusivity with competitive rewards.

Benefits

Attractive Total Rewards package

Supportive work environment

Career development opportunities

Qualifications

• 5+ years of relevant experience in vertical or content marketing, ideally within IT or cybersecurity.
• Professional fluency in English with excellent written and verbal communication skills; additional European languages are an asset.
• Demonstrated ability in content strategy, creation, and performance measurement.

Responsibilities

• Lead and execute content strategies for priority industries.
• Deliver regional industry research to identify trends and challenges.
• Translate sales priorities into tailored value propositions.

Skills

Content strategy

Vertical marketing

Project management

Collaboration

Analytical thinking

Creativity

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

• Lead and execute vertical-specific content strategies aligned with Fortinet's business objectives and solution messaging-covering priority industries such as Manufacturing, Energy, and Utilities.
• Deliver regional industry research to identify trends, client challenges, and opportunities, ensuring we remain on the leading edge of the market.
• Translate sales priorities and solution offerings into tailored, compelling value propositions for top clients and verticals.
• Collaborate across functions to support message consistency and field team enablement, including Sales, Marketing, and Business Development.
• Monitor performance of marketing campaigns, optimizing content effectiveness through metrics, insights, and feedback.
• Drive the development of a comprehensive vertical content roadmap in coordination with internal stakeholders and external partners.
• Partner closely with Fortinet's wider Marketing teams-Communications, Field Marketing, PR, Demand Management, Creative, Events-and agencies to support integrated campaigns and initiatives.
• Develop and adapt content across multiple formats: email, blog, social media, solution briefs, eBooks, and industry insights reports.
  An insightful and influential collaborator to join our team. We encourage you to apply for this position if you bring:
• 5+ years of relevant experience in vertical or content marketing, ideally within IT or cybersecurity.
• A Bachelor's degree (or equivalent experience) in Marketing, Communications, Business, or a related field.
• Professional fluency in English with excellent written and verbal communication skills; additional European languages are an asset.
• Demonstrated ability in content strategy, creation, and performance measurement.
• Strong project management skills with the ability to streamline workflows and meet deadlines.
• A balanced mindset that's both analytical and creative-you enjoy crafting innovative ideas and making them shine.
• Experience in cross-functional collaboration and agency relationship management.
• A proactive, inclusive, and team-oriented approach-you thrive in dynamic, fast-paced environments and value diverse perspectives.
  Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Vertical Marketing Manager to contribute to the success of our rapidly growing business across the EMEA region., At Fortinet, we embrace diversity and inclusivity. We welcome applications from candidates of all backgrounds and lived experiences. Explore our open, supportive work environment built for a fulfilling career journey and backed by an attractive Total Rewards package-designed to support your overall well-being and financial health. Join us as we deliver meaningful, lasting impact to over 660,000 customers worldwide.