EMEA Paid Media Specialist — Drive Direct Bookings

Wyndham Hotels & Resorts; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major hotel franchising company in London is seeking a Paid Media Specialist EMEA to manage and optimize paid digital marketing campaigns. The role involves executing paid media plans, collaborating with creative teams, and analyzing campaign performance using tools like Adobe Analytics. Candidates should have a degree in marketing or hospitality, experience in digital marketing, and strong analytical skills. Fluency in English is required, with additional languages being a plus. This position offers a full-time employment status.

Qualifications

• Proficiency with analytics tools like Google Analytics and Adobe Analytics.
• Strong understanding of PPC, Meta Search, and programmatic advertising.
• Fluency in spoken and written English, additional languages a plus.

Responsibilities

• Develop and optimize paid media plans across various channels.
• Work closely with creative teams for ad design and copy.
• Manage agency relationships to ensure quality deliverables.

Skills

Analytics orientation

Financial acumen

Cultural awareness

Communication

Resolution focus

Autonomy

Flexibility

Relationship building

Structured

Innovation

Customer orientation

Education

Degree in marketing, hospitality or related discipline

Tools

Google Ads

Adobe Analytics

Google Analytics

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

A major hotel franchising company in London is seeking a Paid Media Specialist EMEA to manage and optimize paid digital marketing campaigns. The role involves executing paid media plans, collaborating with creative teams, and analyzing campaign performance using tools like Adobe Analytics. Candidates should have a degree in marketing or hospitality, experience in digital marketing, and strong analytical skills. Fluency in English is required, with additional languages being a plus. This position offers a full-time employment status.