EMEA Mid-Market Marketing Manager (telco)

Accenture UK & Ireland; England; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Opportunities for career advancement

Training and collaboration with experts

Access to leading-edge technology

Job summary

A global professional services company seeks an EMEA Mid-Market Marketing Manager based in London. The role involves designing and executing marketing strategies for Mid-Market clients, building relationship plans, and utilizing technologies for data-driven decision-making. Candidates should have marketing management experience and industry knowledge in telecommunications or software. This full-time position offers growth opportunities in a supportive environment focused on inclusion and diversity.

Qualifications

• Experience as a Senior Marketing Manager or in ABM with strong strategic business acumen.
• Proficiency in CRM and marketing automation tools like Salesforce and Marketo.
• Strong project management and data-driven analytical skills.

Responsibilities

• Design and execute integrated marketing strategies for Mid-Market clients.
• Build relationship plans and drive revenue for key industries.
• Research key buyers using tools like LinkedIn Sales Navigator.

Skills

Client-centricity

Strategic acumen

Data-driven mindset

Project management

Creativity

Education

Pure marketing background

Experience in mid-market B2B marketing

Tools

Salesforce

Marketo

Microsoft Office Suite

Job description

EMEA Mid-Market Marketing Manager (telco)

EMEA Mid-Market Marketing Manager (Telco experience required!)

London-based only

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skills and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth – and we want you to join us. Day in and day out, we build and broaden relationships with Mid-Market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world.

So why you?

You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate.

And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

Key responsibilities:

• Work with the EMEA Mid-Market Captain to design, execute and lead integrated marketing and communications strategies for Accenture’s Mid-Market clients.
• Build marketing and client relationship plans for the UK Mid-Market and support the cluster lead in the UK to find new clients, expand relationships, drive revenue and enhance reputation for a defined set of focus industries.
• Curate content, experiences and account-originated campaigns.
• Researching what we need to know about our key buyers, using tools like LinkedIn Sales Navigator to drive into new segments.
• Using Accenture’s SynOps and other leading marketing technologies to help us know and prioritize our work.
• Measuring our marketing against agreed-upon metrics and using data and analytics for continuous improvement.
• Drive impact across our priority target accounts in the 5 industry groups.

Preferred qualifications:

• Experience as a Senior Marketing Manager or in ABM (Account-Based Marketing), demonstrating strong strategic acumen, business acumen, and data/analytical skills. Experience working in Mid-market (Small and Medium Enterprise) B2B Marketing is also essential.
• Technical Skillset: Proficiency with CRM systems (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., Marketo, Eloqua), Syn Ops, MMS, and experience in generating leads through a Demand Generation Engine. Strong command of Excel, PowerPoint, and Microsoft Office Suite is also required.
• Background: A pure marketing background is preferred, rather than a primary focus on sales.
• Industry: Ideally, experience in Marketing within a telecommunications or a software & platform companies.
• Marketing knowledge and industry experience in Banking, Insurance, Industrials, CRT (Consumer, Retail and Travel), Communications, Media & Technology, or Resources
• Experience driving demand generation, lead generation and sales through targeted marketing campaigns.
• Full-funnel marketing experience and skill set. Demonstrable experience in using different channels, including events, social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment.
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization.
• Team player with great interpersonal and collaboration skills.
• Creativity, flair and innovation in how to achieve differentiation for campaigns.
• Enthusiasm, passion for marketing and can-do attitude.
• Strong data-driven mindset and analytical skillset.

Technical skills:

• Experience with Salesforce or similar client relationship management platform desirable, (e.g., managing client interactions, reporting, campaign set up)
• Good knowledge of Microsoft PowerPoint and Excel
• Design skills are nice to have, but not essential

Our commitment to you:

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
• You’ll make a difference for some of the world’s leading companies who are Accenture’s clients.
• Opportunities to learn daily through training, assignments and collaborating with experts across the company.
• Access to leading-edge technology.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting and Business Consulting and Services

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