EMEA Digital Media Marketing Manager (Contract)

Palo Alto Networks; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global cybersecurity firm based in Camden Town is seeking a Digital Media Marketing Manager to lead paid media campaigns across EMEA. The ideal candidate will have over 7 years of experience in integrated demand generation, with expertise in digital advertising platforms. This role offers a chance to contribute in a fast-paced, innovative environment focused on marketing excellence.

Qualifications

• 7+ years of experience in integrated demand generation campaigns and paid media.
• B2B tech experience preferred, adaptability crucial.
• Strong cultural awareness and understanding of EMEA markets.

Responsibilities

• Lead agencies in managing and optimising paid media campaigns.
• Generate performance reports and actionable recommendations.
• Manage marketing budget and collaborate with internal teams.

Skills

Digital advertising platforms

Data analysis

Team collaboration

Communication

Budget management

Education

Bachelor's Degree or equivalent

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

GoogleSuite

MS Office

Job description

The EMEA Digital Media Marketing Manager is responsible for planning, executing, and optimising paid media campaigns across various digital platforms to drive brand awareness, lead generation, and customer acquisition. This role requires a deep understanding of digital advertising strategies, data analysis, and a creative mindset to achieve marketing objectives. Palo Alto Networks is looking for a Digital Media Marketing Manager to work within the EMEA Growth Marketing team. Main responsibilities will revolve around planning, executing, and optimising paid media campaigns across various digital platforms to drive brand awareness, lead generation, and customer acquisition across the region. This position will report to the EMEA Head of Growth Marketing and require close partnership with all Field and GTM Marketing leads across the region. It is a great opportunity for a talented individual to contribute to the success of a fast-growing company in a truly international environment. Your Impact This position requires strong digital marketing credentials, ideally gained within both agency and client environments, and a sharp AI-first mindset.

Responsibilities

• Lead agencies to create, manage and optimise paid media campaigns across all platforms
• Partner with analytics team and martech to ensure tracking and reporting are set up properly
• Generate reports detailing campaign performance and key insights for stakeholders
• Provide actionable recommendations based on data analysis to enhance future campaign effectiveness
• Manage external agencies and partners as needed to execute campaigns effectively and on time
• Align with internal teams to determine upcoming campaign, product, and content launches
• Identify new opportunities and innovative tactics to enhance campaign performance
• Manage media marketing budget accurately
• Assist in marketing assets management

Qualifications

• Bachelor's Degree (or equivalent work experience) with 7+ years of experience in integrated demand generation campaigns and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience
• B2B tech experience would be preferred but ability to learn and adapt in a very fast moving environment more critical
• Good understanding of EMEA markets and strong cultural awareness
• Ability to collaborate within highly matrixed environment
• Efficient team player with strong communication skills
• Good knowledge and experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Well versed with GoogleSuite and MS Office applications

At Palo Alto Networks®, everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.