Email Marketing Specialist - 12 Month FTC

THREADS; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A luxury fashion company based in London is seeking an experienced Email Marketing Manager to lead their email and SMS marketing efforts. This pivotal role requires excellent knowledge of Klaviyo and Google Analytics, strong analytical and strategic skills, and the ability to monitor email KPIs. The ideal candidate will develop communication strategies to enhance customer engagement and retention. This is a 12 month fixed term contract position offering a comprehensive benefits package.

Benefits

Private Medical Insurance

Employee Assistance Programme

Denplan

Eyecare Vouchers

Pension

Staff discounts

Enhanced Parent Program

25 Days Holiday

Paid sick leave

Flexible working

Long service awards

Mentorship & Coaching

12 weeks Leadership programme

Qualifications

• Excellent knowledge in Klaviyo and Google Analytics suite.
• Strong analytical and strategic skills.
• Experience in email marketing campaigns across territories.

Responsibilities

• Lead email and SMS marketing efforts.
• Develop comprehensive communication strategies.
• Monitor and track email KPIs.

Skills

Klaviyo (or other ESP)

Google Analytics

Email segmentation

Deliverability

Copy and design approaches

Analytical skills

Strategic skills

A/B testing practices

CRM experience

Job description

Job Overview

Threads Styling is seeking a highly experienced and versatile Email Marketing Manager to lead the channel. This is a pivotal role within the Digital Marketing team, requiring full end-to-end management of email and SMS marketing efforts. The successful candidate will be responsible for developing and executing comprehensive communication strategies to drive customer engagement, retention, and revenue.

As our marketing strategy evolves in 2025, this role will play a key part in adapting to potential platform migrations and aligning with updated business strategies.

Want to help build the future of luxury fashion commerce? If so, you've come to the right place.

Contract Details

This role is a 12 month fixed term contract position.

Key Qualifications

• Excellent knowledge and experience in Klaviyo (or other ESP) and Google Analytics suite, and a drive to continuously test new platforms.
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Strong analytical and strategic skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
• Expertise in CRM and ESP.

Required Abilities & Experience

• Ability to monitor and track email KPIs to deliver reports, including insights and recommended actions to internal partners.
• CRM & ESP experience.
• Experience of delivering email marketing campaigns across territories is essential.
• Ability to closely manage timelines on concurrent campaigns and across calendars.

Benefits

• Private Medical Insurance plans
• Employee Assistance Programme
• Denplan
• Eyecare Vouchers
• Pension
• Staff discounts
• Enhanced Parent Program + Parental Leave
• The Inclusive Threads DE&I Program
• 25 Days Holiday
• Paid sick leave
• Flexible working
• Long service awards
• Mentorship & Coaching
• 12 weeks Leadership programme

About Threads

Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.

Threads is in Tech City's Future Fifty programme which recognises some of the UK's fastest growing businesses, pioneering the best luxury shopping experience in the world!

Equal Employment Opportunity Statement

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Equity in Selection Practices

Threads practise equity in selection through targeting less represented talent pools and offering access to development and support in interviews. We do this because we want to provide less represented groups with access to opportunities and us access to great people. All candidate offers are decided on the basis of qualifications, merit, and business need. If we have two candidates at the final stage, we choose the best candidate for the job.

Disability Confident Employer

We are a Disability Confident Employer and have committed to the recruitment and continued employment of people with disabilities. We are working towards improved employment practices to ensure those with disabilities receive full and fair consideration for all types of vacancies as well as for training, career development and promotion. Our goal is to be recognised as an employer providing employment opportunities for people with disabilities.