Email Marketing Manager, Who What Wear / Marie Claire

Future plc; City of Westminster; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A leading media company is seeking an experienced Email Marketing Manager to lead the email marketing strategy for its fashion and beauty brands. Responsibilities include managing day-to-day operations, building newsletters, and optimizing engagement strategies. The role offers a salary range of £29,000 - £35,000 and provides flexible working conditions with a hybrid model in London.

Benefits

Uncapped leave

Profit-sharing bonus

Referral rewards

Well-being support

Share purchase opportunity

Qualifications

• Proven experience in email marketing with strong understanding of metrics.
• Experience with marketing automation platforms.
• Ability to build and analyze reports in Google Analytics.

Responsibilities

• Manage email marketing operations for two brands.
• Build and schedule newsletters and promotions.
• Produce reports and coordinate with teams to ensure timely delivery.

Skills

Email marketing

Segmentation

Automation

Customer journeys

HTML

CSS

Google Analytics

Project management tools

Tools

Sailthru

Klaviyo

Selligent

Asana

Trello

Monday.com

Job description

Are you an experienced Email Marketing Manager looking for your next career move? Who What Wear UK and Marie Claire UK are looking for a specialist to lead the execution and strategy of email marketing, retention, and growth campaigns for two leading fashion and beauty brands.

Responsibilities

• Report to the Managing Editor and manage the day-to-day operations of email marketing across both brands.
• Build and schedule newsletters and dedicated sends.
• Produce weekly performance reports and coordinate with internal and external teams to ensure the timely delivery of campaigns, including third‑party partnerships.
• Own and optimise the newsletter and partnership‑referral channels, focusing on driving traffic, affiliate revenue, and subscriber engagement and loyalty across both brands.
• Adapt strategy and respond to shifting goals, timelines and priorities.
• Contribute to the ideation, launch, and execution of multi‑stage email marketing campaigns.

Qualifications

• Experience in email marketing, including segmentation, automation, and customer journeys.
• Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms.
• Strong understanding of HTML for email, as well as good knowledge of CSS.
• Proficiency in Google Analytics, including building and analysing custom reports.
• Skill in using project management tools (Asana, Trello, Monday.com) to coordinate and track campaign roll‑outs.

Benefits

• Uncapped leave – you can manage your workload and time as needed.
• Profit‑sharing bonus when we hit our targets.
• Referral rewards for bringing friends into Future.
• Well‑being support with access to our Colleague Assistant Programmes.
• Opportunity to purchase shares in Future through our Share Incentive Plan.

The expected range for this role is £29,000 - £35,000. This is a Hybrid role based at our London Office, working three days from the office and two from home.