Email Marketing Manager

ParentPay Group; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A dynamic digital marketing agency in the UK is seeking an experienced Email Marketing Manager to lead high-quality, CRM-driven email campaigns. The ideal candidate will have a strong background in digital marketing, proven expertise in ClickDimensions, and will be responsible for designing engaging email content and optimizing workflows for lead generation. Exceptional design skills and a detail-oriented approach are essential.

Qualifications

• Substantial experience in digital marketing from reputable agencies.
• Track record of high-performing email campaigns and automation workflows.
• Degree or equivalent experience in relevant field.

Responsibilities

• Lead execution of email campaigns ensuring high-quality deliverables.
• Build and optimise landing pages for better conversion rates.
• Manage marketing operations and collaborate with cross-functional teams.
• Analyse email performance metrics to provide actionable insights.

Skills

Digital marketing expertise

Creative flair

Confident copywriter

AI-savvy marketer

Advanced Excel proficiency

Strong communicator

Education

Degree in Marketing, Digital Marketing, Communications or related field

Tools

ClickDimensions

Adobe Illustrator

Canva

Adobe Express

Job description

Email Marketing Manager

Application Deadline: 25 December 2025

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote, UK

Reporting To: Lizzie Duffin

Description

We are looking for a highly skilled and dynamic Digital Marketing Manager to join ParentPay Group’s fast-paced and ambitious marketing team. This role is pivotal in executing high-quality, CRM-driven, multi-channel marketing campaigns with a particular emphasis on email marketing design, automation, and performance optimisation.

The ideal candidate will have a demonstrable track record in designing visually stunning, high-performing emails, a relentless eye for detail, and the ability to manage complex campaign operations at speed. You will be confident building and optimising sophisticated workflows in ClickDimensions delivering lead generation campaigns that set the bar high against industry standards.

Key Responsibilities

Email Marketing & Design

• Lead the execution of email campaigns from concept to deployment, ensuring error‑free, visually stunning communications that truly drive engagement and conversions.
• Hands on design of email banners and assets using design tools such as Adobe Illustrator, Canva, or Adobe Express, bringing creativity and innovation to every campaign.
• Confident copywriter with the ability to write persuasive, concise, and beautifully crafted short‑form marketing copy for emails, landing pages, forms and other digital channels – producing compelling, grammatically perfect content that captivates the audience and drives action.
• Maintain a zero‑tolerance approach to errors and keen eye for detail – no typos, punctuation mistakes, padding or formatting inconsistencies in any content you produce.
• Keep up to date with the latest email UX/UI trends, implementing best practices to ensure emails truly hook and engage recipients.
• Provide a portfolio of previous email designs as part of the application process.

Web forms & automation

• Ability to build optimal campaign landing pages that maximise conversions.
• Create and optimise marketing forms, ensuring seamless technical set‑up, data capture and CRM mapping.
• Experience planning complex workflows and campaign structures in tools such as Miro or Lucid.
• Build and maintain complex automation workflows in ClickDimensions (must‑have) and optionally in HubSpot to support nurture flows, sales sequencing, onboarding and re‑engagement campaigns.
• Plan and execute always‑on lead generation email programmes, continuously testing and improving conversion paths.

Campaign Operations & Project Management

• Develop and execute integrated omnichannel campaign plans, positioning digital channels at the core – ensuring email, PPC, landing pages and social media work seamlessly together to maximise impact and results.
• Project manage marketing operations, ensuring campaigns are delivered on time, at scale and to the highest standard in a fast‑paced environment.
• Collaborate with cross‑functional teams (data, web, creative) to ensure timely campaign roll‑outs and seamless execution.

Performance & Reporting

• Analyse and report on email performance metrics, providing actionable insights to optimise engagement and conversion rates.
• Use data‑driven recommendations to enhance campaign effectiveness, drive higher ROI and support continuous improvement.

Skills, Knowledge and Expertise

• Proven digital marketing expertise – substantial experience gained in reputable agencies or high‑performing organisations within competitive industries, including strong exposure to B2B marketing with a focus on CRM‑driven campaign execution and lead generation.
• Proven expertise in ClickDimensions – track record of delivering high‑performing email campaigns, forms and complex automated workflows in a B2B environment. Basic HTML skills are a plus.
• Degree in Marketing, Digital Marketing, Communications or a related field, or equivalent relevant experience.
• Creative flair – strong eye for design with hands‑on ability to craft engaging email layouts and digital marketing banners using Illustrator, Canva or Adobe Express. A portfolio showcasing your email design and digital marketing content work will be required.
• Confident copywriter – skilled in crafting compelling, concise short‑form marketing content for emails, landing pages and digital channels, with flawless grammar and engaging tone.
• AI‑savvy marketer – skilled at leveraging AI tools to enhance research, copywriting, testing and reporting while maintaining high‑quality output.
• Advanced Excel proficiency – including pivot tables, advanced formulas and data analysis.
• Confident presenter with strong PowerPoint skills to effectively visualise ideas.
• Dynamic and proactive – thrives in fast‑paced environments, takes ownership and drives projects forward independently.
• Flexible and dependable – embraces change, manages shifting priorities effectively and is willing to adjust working hours when campaign or business needs require it.
• Detail‑oriented and organised – delivers high‑quality, error‑free work while managing multiple priorities and deadlines efficiently.
• Strong communicator and collaborator – builds relationships, influences stakeholders and works effectively with cross‑functional teams.