Email Marketing Executive

St Barnabas Hospices; Worthing; On-site; GBP 28,000 - 38,000; Full time

Job summary

A leading hospice organization in Worthing is seeking an experienced Email Marketing Executive to lead email campaigns. You will manage the entire process from design through to analysis, conduct A/B testing, and work closely with multiple stakeholders to ensure effective communication. This role includes benefits like a generous pension scheme, annual leave, and more.

Benefits

Company pension scheme

Up to 35 days’ annual leave

On-site education support

Free parking

Corporate rate gym membership

Employee Assistance Programme

Qualifications

• Experience in managing email marketing accounts and platforms.
• Proven track record in delivering email campaigns.
• Ability to work collaboratively within a digital team.

Responsibilities

• Manage email marketing process from design to analysis.
• Conduct A/B testing to optimize email performance.
• Advise colleagues on best practices for email use.

Skills

Email campaign management

A/B testing

Copywriting

Digital marketing

Stakeholder engagement

Tools

Email marketing platforms

Data analysis tools

Job description

About the role

This is an exciting opportunity for an experienced Email Marketing Executive to join the Marketing & Communications team at Southern Hospice Group. Reporting to the Digital Manager, you’ll be part of the Digital team, working alongside the Content & PR team and Campaigns & Marketing team. You will play a vital role in the Marketing & Communications team, managing a series of email journeys across a variety of stakeholder groups including supporters, volunteers and healthcare professionals.

Essential criteria

• Work with the Communications Manager (Digital) to oversee the hospices' email marketing, from managing our email marketing account/platform through to email and programme design, automation and targeting.
• Manage specific email campaigns from beginning to end, including setting objectives, defining testing, drafting copy, building emails (including multiple versions if required), data, dispatch, analysis, and feedback.
• Lead on the delivery of the digital supporter journey and nurture journeys, working with the wider Digital team to devise acquisition activity, and build and maintain programmes that retain and grow support from our database.
• Conduct A/B testing across our email activity (including subject lines and call to action buttons) to optimise future email campaigns and programmes.
• Act as an internal consultant, advising Account Executives and other colleagues across the organisation on how to use email to best meet their objectives, such as fundraising colleagues delivering workflow emails.
• Produce email content for digital campaigns or newsletters as required.
• Work with colleagues to add value to offline fundraising campaigns through our email marketing efforts.

About us

Southern Hospice Group is the largest group of hospices in Sussex and one of the largest in the UK. We are committed to providing exceptional and compassionate care to adults, children and their families across Sussex. Bringing our teams and resources together as one organisation means we can focus on new and exciting visions and plans for our people and patients and provide even greater opportunities for our workforce.

St Barnabas House provides specialist palliative care to adults in the Worthing, Adur, Arun and Henfield areas through a range of services, including in-patient care and community living well services.

Chestnut Tree House is the children’s hospice for East and West Sussex and South East Hampshire, providing specialist palliative care for children and young people with life-limiting conditions.

Martlets provides essential care to people affected by terminal illness in Brighton and Hove and surrounding areas. Our expert teams provide the very best care and support, helping patients and their loved ones to live life to the full during the precious time they have together.

We warmly welcome applications from all sections of our community. We also invite applications from suitably experienced people for all industry sectors who can demonstrate the skills, ability and enthusiasm to work with a people-centric organisation like ours.

Benefits

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days’ annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Health Shield and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service

Please note that we reserve the right to close this vacancy before the published closing date where applicant volume is high.

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for an Enhanced submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.