Email Marketing Executive

ZOEVA GmbH; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A beauty brand in London seeks an enthusiastic Email Marketing Executive to deliver best-in-class customer communications. This role involves executing email campaigns in Klaviyo, analyzing performance metrics, and optimizing engagement strategies. Ideal candidates will have experience in email marketing and a passion for beauty and cosmetics. Join a dynamic team that supports your professional growth and creativity.

Benefits

Supportive and creative team environment

Opportunities for skill development

Qualifications

• 1–2 years’ experience in email marketing, ideally within Klaviyo.
• Strong understanding of segmentation and email best practices.
• Excellent attention to detail and organizational skills.

Responsibilities

• Build and deploy email campaigns in Klaviyo.
• Conduct A/B tests to optimize performance.
• Track and analyze campaign performance metrics.

Skills

Email marketing experience

Klaviyo

Segmentation

Analytical mindset

Attention to detail

Strong communication skills

Job description

This range is provided by ZOEVA GmbH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from ZOEVA GmbH

Recruitment Manager @ Sweet Analytics | CPE, LPC

We’re looking for an enthusiastic and detail-oriented Email Marketing Executive to join our growing marketing team. Reporting directly to the Head of CRM, you will play a key role in delivering best-in-class customer communications that drive engagement, retention and revenue.

You will be responsible for the hands-on execution of email campaigns — including building, testing, deploying, and reporting primarily within Klaviyo. This is an exciting opportunity for someone with a passion for CRM, data-driven marketing, and the beauty industry, looking to grow their career in a fast-paced, creative, and collaborative environment.

Key Responsibilities

Campaign Execution

• Build and deploy marketing, lifecycle, and transactional email campaigns in Klaviyo
• Create engaging, on-brand templates and copy in collaboration with the wider marketing and creative teams
• Conduct A/B tests on subject lines, creative, and CTAs to continually optimise performance
• Manage audience segmentation and data hygiene within Klaviyo
• Assist in developing customer journeys and automated flows to support lifecycle marketing and retention strategies
• Ensure compliance with GDPR and other relevant data protection regulations

Reporting & Analytics

• Track and analyse campaign performance metrics (open rates, click-through, conversions, revenue attribution, etc.)
• Provide regular reports to the Head of CRM and contribute insights to the wider marketing team for continuous improvement
• Work closely with the Head of CRM, eCommerce and Creative teams to align campaigns with broader marketing objectives
• Support the Head of CRM on loyalty initiatives and customer engagement projects

Skills & Qualifications

• 1–2 years’ experience in email marketing, ideally within Klaviyo
• Strong understanding of segmentation, customer journeys, and email best practices
• Analytical mindset with confidence handling campaign data and producing actionable insights
• Excellent attention to detail and organisational skills
• Strong written and verbal communication skills
• A passion for beauty, cosmetics, or lifestyle brands is highly desirable

Why Join Us

• Be part of an established beauty brand with over 15 years of success
• Work remotely within a supportive, creative, and dynamic team
• Opportunity to develop your CRM and data marketing skills under experienced leadership

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Personal Care Product Manufacturing and Retail

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London, England, United Kingdom