Email Marketing Executive

The TEFL Org; Scotland; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading educational organization in Scotland is seeking an experienced Email Marketing Executive to deliver high-performing email campaigns. This role focuses on nurturing leads and driving conversions. Candidates should have a minimum of 2 years’ experience in email marketing, strong analytical skills, and familiarity with tools like Klaviyo. This position is fully remote but candidates must be based in Scotland for collaboration purposes.

Benefits

Employee Ownership Trust

Company-wide monthly bonus scheme

Health care cash plan

5% pension contribution

Opportunities for professional development

Qualifications

• 2+ years’ experience in email or CRM marketing, ideally in e-commerce or education.
• Strong understanding of customer segmentation, automation, and lifecycle marketing.
• Excellent copywriting and proofreading skills with attention to detail.

Responsibilities

• Plan, build, and deliver email marketing campaigns.
• Coordinate with design and content teams to produce engaging templates.
• Monitor deliverability and audience growth in compliance with GDPR.

Skills

Email marketing

CRM marketing

Copywriting

Data analysis

GDPR compliance

Tools

Klaviyo

Mailchimp

HubSpot

Job description

The TEFL Org is looking for a creative and self-driven Email Marketing Executive based in Scotland, ideally within the Central Belt.

Department: Marketing
Reports to: Head of Brand
Location: Remote (Scotland-based)
Contract: Full-time, Permanent

About Us

The TEFL Org is the leading provider of accredited TEFL (Teaching English as a Foreign Language) certification courses. With a global presence and a commitment to excellence, we empower individuals to teach English and make a positive impact on communities worldwide. We are an Employee Ownership Trust.

Role Overview

The Email Marketing Executive will be responsible for delivering high-performing, data-led email campaigns that nurture leads, engage customers, and drive conversions across The TEFL Org’s global markets. This is a hands‑on, creative, and analytical role that combines copywriting, design coordination, and automation. You’ll manage end-to-end campaign delivery in Klaviyo (and related tools), ensuring every send is on‑brand, targeted, and optimised for engagement and revenue. Working closely with the wider marketing and customer experience teams, you’ll play a key part in building meaningful, long‑term relationships with our audience. While this is a fully remote role, we are only considering candidates based in Scotland. The Brand & Content team are located in Scotland’s Central Belt and meet in person regularly, so proximity is important for collaboration.

Key Responsibilities

• Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals. Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.
• Coordinate with the design and content teams to produce visually engaging, mobile‑optimised templates. Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.
• Build and maintain automated email flows for lead nurturing, onboarding, and post‑course engagement. Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.
• Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.
• Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution. Run A/B tests to continually optimise subject lines, creative, and send times.
• Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning. Share insights regularly with key stakeholders to inform strategy and creative direction.

Key Skills & Experience

• 2+ years’ experience in email or CRM marketing, ideally in e‑commerce, education, or digital services. Proven experience using Klaviyo, Mailchimp, HubSpot, or similar ESP.
• Strong understanding of customer segmentation, automation, and lifecycle marketing. Excellent copywriting and proofreading skills with keen attention to detail.
• Confident analysing campaign data and applying insights to optimise performance. Understanding of GDPR and email marketing compliance requirements.
• Basic HTML/CSS skills desirable but not essential.

How to apply

To apply, please send your CV and covering letter to [e-mail]. Please also confirm that you have the right to work in the UK.

Benefits

• An Employee Ownership Trust company
• Company-wide monthly bonus scheme
• Opportunities for professional development
• Health care cash plan and 5% pension contribution
• Company events held in Scotland during the summer and Christmas
• The chance to help shape the global future of English language teaching and travel

This post is fully remote and open to candidates based in (or close to) Glasgow or Edinburgh.